Professional Summary

Professional Overview

Tushar Kalra is a seasoned digital marketing leader with a strong focus on paid marketing strategies. He currently serves as the A. Director - Paid Marketing at HelloFresh, where he oversees global display, video, and app marketing initiatives. Additionally, Tushar is an Advisory Board Member at MetaVerse, a blockchain and AI startup, providing strategic counsel on growth and innovation.

Experience Summary

Current Role

As the A. Director - Paid Marketing at HelloFresh, Tushar is responsible for driving the company's paid marketing efforts across various channels, including display, video, and app marketing. He collaborates closely with cross-functional teams to develop and execute data-driven marketing campaigns that maximize customer acquisition and engagement. Under his leadership, Tushar has implemented innovative strategies that have contributed to the company's continued growth and market expansion.

Career Progression

Prior to his current role, Tushar held various progressive positions within the digital marketing industry. He served as the Associate Director - Display, Video and App Marketing (Global) at HelloFresh, where he was instrumental in optimizing the company's paid marketing efforts and driving strategic initiatives. Tushar also served as the Head of Video and Display Marketing (Global) at HelloFresh, leading the development and deployment of effective video and display advertising campaigns.

Earlier in his career, Tushar gained valuable experience as an Independent Consultant, advising clients on digital marketing strategies and best practices. He also held roles at Xaxis, where he spearheaded programmatic trading initiatives as the Head of Programmatic Trading and Group Head - Programmatic Trading. Tushar's diverse background and cross-functional expertise have enabled him to make significant contributions to the companies he has worked with.

Academic Background

Tushar holds a bachelor's degree, though the specific details of his educational background are not provided in the information given.

Areas of Expertise

Tushar's key areas of expertise include:

• Paid marketing strategy and execution

• Display, video, and app advertising

• Programmatic trading and optimization

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

Professional Impact

Throughout his career, Tushar has consistently demonstrated his ability to drive measurable results and impact. As the A. Director - Paid Marketing at HelloFresh, he has implemented innovative strategies that have contributed to the company's continued growth and market expansion. Tushar's industry expertise and advisory role at MetaVerse further underscores his reputation as a respected thought leader in the digital marketing and blockchain/AI sectors.

Conclusion

Tushar Kalra is a seasoned digital marketing professional with a proven track record of success in driving paid marketing initiatives across global markets. His extensive experience, industry expertise, and strategic leadership make him a valuable asset to the organizations he serves, positioning him for continued growth and impact in the digital landscape.