Professional Summary

Professional Overview

Tyler Calder is a versatile marketing and sales leader with over 15 years of experience driving growth and revenue across various B2B and B2C industries. As the Chief Marketing Officer and Vice President of Sales at PartnerStack, he is responsible for spearheading the company's global marketing and sales strategies, leveraging his expertise in digital marketing, demand generation, and partner channel development.

Experience Summary

Current Role

As the CMO and VP of Sales at PartnerStack, Tyler oversees all marketing and sales activities, including brand development, content creation, lead generation, and channel partner management. He has been instrumental in scaling the company's marketing and sales functions, leading to significant increases in brand awareness, customer acquisition, and revenue growth.

Career Progression

Prior to his current role, Tyler held several senior marketing and sales leadership positions at companies like Ingage, FlightNetwork.com, Enghouse Interactive, and Yulio Technologies. He has a proven track record of driving digital transformation, implementing successful demand generation programs, and building high-performing sales teams. Tyler has also contributed his expertise as a faculty member at the Schulich Executive Education Centre, where he taught the Masters Certificate in Marketing Communications Leadership.

Academic Background

Tyler holds a Bachelor's degree in Business Administration from the University of Toronto, where he specialized in Marketing and Management. He has also completed various professional development courses in digital marketing, sales strategy, and leadership.

Areas of Expertise

• Digital marketing and demand generation

• Search engine optimization and search engine marketing

• Content creation and distribution

• Partner channel development and management

• B2B and B2C sales strategy and execution

• Marketing and sales team leadership

• Data-driven decision making and performance optimization

Professional Impact

Throughout his career, Tyler has spearheaded numerous successful marketing and sales initiatives, including the launch of a groundbreaking digital marketing campaign that drove a 35% increase in lead generation for a B2B SaaS company. He has also been recognized as a thought leader in the industry, regularly speaking at conferences and contributing to industry publications.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the marketing and sales landscape, Tyler Calder is a valuable asset to any organization seeking to accelerate its growth and achieve its strategic goals.