Professional Summary
Professional Overview
Tyler Easley is an experienced marketing leader with a strong focus on the action and outdoor sports industry. As the Director of Integrated Marketing at Authentic Brands Group, he oversees the development and execution of comprehensive marketing strategies to drive brand awareness, engagement, and growth for prominent action and outdoor sports brands.
Experience Summary
Current Role
In his current role as Director of Integrated Marketing - Action & Outdoor Sports at Authentic Brands Group, Tyler is responsible for leading a team of marketing professionals to develop and implement cohesive, cross-channel marketing campaigns. He collaborates closely with brand teams to ensure alignment with overall business objectives and leverages his expertise in digital marketing, content creation, and influencer partnerships to deliver measurable results.
Career Progression
Prior to his current position, Tyler held several marketing roles of increasing responsibility within the action sports and outdoor industry. He served as the Sr. Manager of Global Digital Marketing at DC Shoes, where he spearheaded the brand's digital transformation and social media strategy, resulting in a significant increase in online engagement and customer acquisition. Before that, he held the role of Global Social & Digital Brand Manager at Fox Racing, where he was instrumental in developing the brand's digital presence and leveraging influencer collaborations to amplify its reach.
Academic Background
Tyler holds a Bachelor of Arts degree in Marketing from the University of California, San Diego, where he graduated with honors.
Areas of Expertise
- Integrated marketing strategy development and implementation
- Digital marketing and social media campaign management
- Influencer and content creator partnership strategy
- Brand identity and positioning
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Tyler has successfully launched several award-winning digital marketing campaigns for leading action and outdoor sports brands, driving significant improvements in brand awareness, customer engagement, and sales. He is recognized as a subject matter expert in the industry, frequently speaking at industry events and contributing to trade publications.
Conclusion
With his extensive experience in the action and outdoor sports industry, Tyler Easley is a proven marketing leader who excels at developing and executing integrated marketing strategies that deliver measurable business results. In his current role at Authentic Brands Group, he continues to drive innovation and growth for the company's portfolio of iconic action and outdoor sports brands.
