Professional Summary

Professional Overview

Tyler Hansen is an accomplished marketing and business development executive with over 15 years of experience driving growth and innovation across the hospitality and retail sectors. As the Vice President of Marketing & New Business Development at Midstates Group, he is responsible for leading the company's strategic marketing initiatives, expanding into new markets, and spearheading the development of innovative customer experience solutions.

Experience Summary

Current Role

As the Vice President of Marketing & New Business Development at Midstates Group, Tyler oversees the company's comprehensive marketing strategy, including brand management, digital marketing, lead generation, and new product launches. He works closely with the executive team to identify and capitalize on emerging market opportunities, positioning Midstates Group as an industry leader. Under his leadership, the marketing team has delivered measurable improvements in brand awareness, web traffic, and lead conversion rates.

Career Progression

Prior to his current role, Tyler held various marketing leadership positions, including Director of Marketing & Sales Support at Midstates Group, Director of Marketing, Ecommerce & Customer Experience at Corporate Image Group, Western Hotel Supply, and Tidmore Flags, and Director of Marketing at Marriott Vacations Worldwide and Starwood Hotels & Resorts Worldwide. He has a proven track record of driving revenue growth, enhancing customer experiences, and leading cross-functional teams to achieve organizational goals.

Academic Background

Tyler holds a Bachelor of Science degree in Marketing from the University of South Dakota, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Ecommerce and digital transformation

• Customer experience optimization

• New product development and launch

• Cross-functional team leadership

• Data-driven decision making

• Business development and strategic partnerships

Professional Impact

During his tenure at Midstates Group, Tyler has spearheaded the launch of several successful marketing campaigns that have resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates. He has also played a pivotal role in the development of the company's new ecommerce platform, which has contributed to a 15% growth in online sales.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Tyler Hansen is well-positioned to continue driving significant growth and innovation at Midstates Group. His expertise in marketing, business development, and customer experience optimization make him a valuable asset to the organization as it navigates the evolving hospitality and retail landscapes.