Uli Aschenbrenner
Current Position
Head of Marketing at Wiise (Effective from October 1, 2023)
Previous Roles at Wiise
- Product Marketing Manager (May 2023 - Present)
Professional Background and Experience
Uli Aschenbrenner is an accomplished product manager and marketer with over 15 years of experience, predominantly in B2B Software-as-a-Service (SaaS). His expertise includes not just transforming market opportunities into business growth but also a strong background in building memorable brands and driving sustainable growth.
Key Skills and Specializations:
- SaaS Marketing: Extensive experience in marketing strategies tailored specifically for SaaS products.
- Product Management: Skilled in transforming market opportunities into substantial business growth.
- B2B Marketing: Strong background in B2B marketing, including leadership roles.
- Digital Marketing: Proven ability to manage and optimize paid media accounts across various platforms like Google, LinkedIn, and Facebook.
Professional Certifications
- Product Management First Steps (Aug 2018, LinkedIn)
- Product Management: Building a Product Strategy (Aug 2018, LinkedIn)
- CSS Essential Training 1, 2, 3 (Jun 2018, LinkedIn)
- HTML Essential Training (Jun 2018, LinkedIn)
- UX Design: 1 Overview (Jun 2018, LinkedIn)
- Workflow Tools for Web Developers (Jun 2018, LinkedIn)
- Revenue Architecture (Mar 2024, Winning by Design, valid until Mar 2027)
- Google AdWords & Analytics (Google)
Education
- Certificate IV in Marketing (2003 - 2005)
Languages
- English: Native or bilingual proficiency
- German: Professional working proficiency
Recommendations
- Mitch Cameron: Praised Uli for strategic thinking, communication, and leadership skills.
- Georgina Mack: Highlighted Uli's enthusiasm, entrepreneurial spirit, and professional ethics.
Activity Highlights
- Active involvement in the professional community, engaging in various posts related to market efficiency, product showcases, and client success stories.
- Notably involved in expanding the finance team at PETER STOITSE TRANSPORT and working with Datacom on Microsoft D365 and Power Platform portfolios.
Company Background: Wiise
Wiise is a rapidly growing ERP software-as-a-service company designed to provide small and medium-sized businesses with powerful business tools that cater to the Australian market. It operates under the broader umbrella of KPMG futures.
Leadership Team at Wiise:
- Charlie Wood (CEO): 25+ years’ experience in tech, previously at Salesforce and Microsoft.
- Stephen McNulty (COO): Roles at Accenture, Apple, and Chief Growth Officer at Haventec.
- Dunya Lindsey (CPO): 15+ years’ experience in digital design and customer experience.
- Chris Kosasih (CFO): Extensive background in finance at BPAY and KPMG.
- Ron Gounder (CCO): Specializes in ERPs with a focus on customer value.
- Mohan Shanmugarajah and Hamish Browne (Co-CTOs): Experts in technical architecture and Microsoft Business Central platform.
- Matt Crowe: 25+ years in sales leadership.
- Lex Feltham: Senior roles in sales, notably at Adobe, Qantas, and Salesforce.
- Timothy Watkins (Head of Development): 15+ years in coding standards and Microsoft Business Central.
Board Members:
- Craig Dower: CEO of QANTM IP.
- John Munnelly: Founder of Wiise and CDO at KPMG Australia.
- Sarah Vega: 20+ years in technology and IT strategies.
- Richard Marrison: National Technology Partner at KPMG.
Contact Details:
- Email: uli.aschenbrenner@wiise.com
Uli's extensive background in SaaS marketing and product management, coupled with his proven track record in driving strategic growth and customer engagement, make him a pivotal part of Wiise's leadership. His diverse skill set, strategic insights, and leadership capabilities underscore his value to any organization seeking impactful marketing and growth strategies.
