Umy Boonmarlart - Principal, Design Strategist, and Entrepreneur
Professional Overview
Umy Boonmarlart is a seasoned design and strategy leader with over 15 years of experience driving innovation and creating transformative solutions for global organizations. As a Principal at Cognite, she spearheads the development of groundbreaking products and services, leveraging her strong background in design, user experience, and strategic thinking. Alongside her corporate role, Umy maintains an active freelance design and strategy practice, and is the Founder/CEO of Umy's Beautiful Lies, a thriving entrepreneurial venture.
Current Role
As Principal at Cognite, Umy is responsible for leading cross-functional teams in the design and implementation of cutting-edge technologies and digital experiences. She works closely with stakeholders to understand their pain points, develop innovative strategies, and deliver impactful solutions that drive business growth and enhance user engagement. Umy's ability to translate complex problems into elegant, user-centric designs has earned her a reputation as a trusted advisor and problem-solver.
Career Progression
Prior to her current roles, Umy held various design and strategy positions at leading organizations, including GE Aviation, where she served as the Global Creative Director of Services and Principal of UX, and frog, where she progressed from Senior Designer to Principal, Design. Throughout her career, Umy has demonstrated a proven track record of delivering high-impact projects, driving digital transformation, and fostering cross-functional collaboration.
Academic Background
Umy holds a Bachelor of Fine Arts in Interactive Design from the Savannah College of Art and Design, where she was a founding member of the Interactive Design Club and a Design Consultant. Her educational background, combined with her extensive industry experience, has equipped Umy with a unique blend of creative and strategic capabilities.
Areas of Expertise
- User Experience (UX) Design
- Design Strategy and Innovation
- Digital Product Development
- Design Thinking and Problem-Solving
- Cross-Functional Team Leadership
- Entrepreneurship and Business Acumen
Professional Impact
Throughout her career, Umy has contributed significantly to the design and digital transformation initiatives of leading organizations, including the development of award-winning products and services. Her work has been recognized for its creativity, user-centricity, and business impact, cementing her reputation as a forward-thinking design leader.
Conclusion
Umy Boonmarlart's diverse experience, design expertise, and strategic mindset make her a valuable asset to organizations seeking to drive innovation and deliver exceptional customer experiences. As she continues to excel in her current roles and entrepreneurial ventures, Umy remains committed to pushing the boundaries of design and creating a lasting impact within the industry.
