Una Maynard

Professional Summary

Professional Overview
Una Maynard is an experienced brand protection professional with a strong focus on safeguarding the reputation and intellectual property of leading organizations. As the Manager of Brand Protection at American Airlines, she leverages her extensive industry knowledge and strategic mindset to develop and implement comprehensive programs that mitigate risks and ensure compliance.

Experience Summary

Current Role
In her current role as Manager of Brand Protection at American Airlines, Una is responsible for overseeing the company's global brand protection efforts. She leads a team of specialists in monitoring, identifying, and addressing unauthorized use of the American Airlines brand, trademarks, and other intellectual property. Una's proactive approach has resulted in significant reductions in brand infringement and improved the overall brand integrity for the company.

Career Progression
Prior to her current role, Una held the position of Senior Specialist in Social Customer Service at American Airlines for over 29 years. In this role, she honed her customer service skills, gained deep industry expertise, and demonstrated a proven track record of delivering exceptional results. Her commitment to excellence and ability to thrive in a fast-paced environment have been key factors in her career progression.

Academic Background
Una holds a Bachelor's degree in Business Administration from the University of Arizona. Her educational background has provided her with a strong foundation in business principles and management, which she has seamlessly applied throughout her professional career.

Areas of Expertise

• Brand protection and intellectual property management

• Risk mitigation and compliance strategies

• Stakeholder engagement and cross-functional collaboration

• Strategic planning and project management

• Customer service and client relationship building

Professional Impact
During her tenure at American Airlines, Una has spearheaded numerous successful brand protection initiatives, including the implementation of a comprehensive monitoring system that has enabled the company to identify and address over 15,000 instances of unauthorized brand usage. Her efforts have resulted in significant cost savings and have been instrumental in preserving the company's brand reputation and market dominance.

Conclusion
With her extensive experience, proven expertise, and unwavering commitment to excellence, Una Maynard is a respected leader in the field of brand protection. As she continues to drive innovation and impact within the American Airlines organization, she remains focused on safeguarding the company's valuable intellectual property and maintaining its position as a trusted and respected global brand.