Upasana Bajpai
Associate Director of Marketing, Mumbai, Maharashtra, India
Professional Overview
Upasana Bajpai is an accomplished marketing professional with over 8 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Associate Director of Marketing at DirectShifts, she leverages her expertise in content strategy, campaign management, and customer engagement to propel the company's growth and brand visibility in the dynamic Indian market.
Experience Summary
Current Role
As the Associate Director of Marketing at DirectShifts, Upasana is responsible for leading the development and execution of comprehensive marketing strategies. She oversees a team of marketing professionals and collaborates cross-functionally to drive brand awareness, customer acquisition, and revenue growth. Under her leadership, the marketing team has successfully launched targeted campaigns that have resulted in a 25% increase in website traffic and a 20% uplift in customer conversions.
Career Progression
Prior to her current role, Upasana held various marketing positions at DirectShifts, starting as a Product Marketing Manager and later advancing to the role of Head of B2C Marketing. In these roles, she demonstrated her ability to develop and implement data-driven marketing initiatives that aligned with the company's strategic objectives. Her achievements include the successful launch of a content-focused digital marketing strategy that drove a 35% increase in organic lead generation.
Before joining DirectShifts, Upasana gained valuable experience as a Content Strategist at Vistaprint and a Content Specialist & Geo Expert for South APAC at Booking.com. These roles allowed her to hone her skills in content creation, optimization, and localization, which she now leverages to create engaging, personalized experiences for DirectShifts' customers.
Academic Background
Upasana holds a Bachelor's degree in Journalism and Mass Communication from the University of Mumbai. Her academic background has provided her with a strong foundation in content creation, storytelling, and audience analysis, which she has seamlessly translated into her marketing career.
Areas of Expertise
- Digital marketing strategy and execution
- Content creation and optimization
- Campaign management and performance analysis
- Customer segmentation and targeted marketing
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Upasana has demonstrated her ability to drive measurable results and contribute to the success of the organizations she has worked for. Her strategic thinking, data-driven approach, and strong communication skills have enabled her to consistently deliver high-impact marketing initiatives that have positively influenced customer engagement, brand perception, and revenue growth.
Conclusion
Upasana Bajpai is a versatile marketing professional with a proven track record of success. With her extensive experience, strategic mindset, and passion for innovation, she is well-equipped to continue driving meaningful growth and impact in her current role as the Associate Director of Marketing at DirectShifts.
