Upasana Sarkar

Professional Summary

Upasana Sarkar is an accomplished public relations and marketing professional with over 8 years of industry experience. She currently serves as the Manager of PR and Marketing at Capria Ventures, where she is responsible for developing and executing strategic communication initiatives to support the firm's investment portfolio and brand visibility.

Experience Summary

Current Role

As the Manager of PR and Marketing at Capria Ventures, Upasana plays a pivotal role in shaping the company's public relations and marketing strategies. She oversees the creation and distribution of compelling content, manages media relations, and collaborates with portfolio companies to amplify their stories and achievements. Upasana's proven track record of driving impactful campaigns has contributed to Capria's growing reputation as a leading venture capital firm in the regional startup ecosystem.

Career Progression

Prior to joining Capria Ventures, Upasana served as the Public Relations Communications Manager at Unitus Ventures, where she spearheaded the firm's media outreach, content marketing, and thought leadership initiatives. She also gained valuable experience as a Consulting Associate at The PRactice, where she collaborated with clients across diverse industries to develop and implement effective public relations strategies.

Earlier in her career, Upasana held the position of Client Servicing Executive at Laqshya Media Group and Encompass, where she leveraged her strong interpersonal skills and attention to detail to deliver high-quality client services.

Academic Background

Upasana holds a Bachelor's degree in Mass Communication from Bangalore University, where she graduated with distinction. Her academic achievements and passion for communication have been instrumental in shaping her professional journey.

Areas of Expertise

• Public relations and media relations

• Content marketing and thought leadership

• Strategic communication planning and execution

• Brand positioning and reputation management

• Stakeholder engagement and client management

• Data-driven marketing and performance analysis

Professional Impact

Throughout her career, Upasana has demonstrated a keen ability to drive measurable results for her clients and employers. Her contributions have included:

• Securing over 50 media placements for Unitus Ventures and its portfolio companies in leading industry publications

• Spearheading the development and implementation of a comprehensive content marketing strategy that resulted in a 35% increase in website traffic and a 25% growth in social media engagement

• Collaborating with portfolio companies to develop and execute successful PR campaigns, leading to increased brand visibility and investment opportunities

Conclusion

Upasana Sarkar's extensive experience, strategic mindset, and passion for driving results make her a valuable asset to Capria Ventures. Her strong track record of delivering impactful public relations and marketing initiatives positions her as a trusted advisor and strategic partner to the firm and its portfolio companies.