Urs Heinzer
Head of Launch Management
Professional Overview
Urs Heinzer is an experienced pharmaceutical executive with a proven track record in launch management, sales and marketing, and business development. As the Head of Launch Management at Acino Pharma AG, he oversees the successful introduction of new products to market, leveraging his deep industry expertise and strategic leadership capabilities.
Experience Summary
Current Role
As the Head of Launch Management at Acino Pharma AG, Urs is responsible for leading cross-functional teams to plan and execute the launch of new pharmaceutical products. He develops comprehensive launch strategies, coordinates global market access and regulatory approvals, and ensures seamless product introductions. Under his leadership, Acino has successfully launched multiple new treatments, contributing to the company's growth and patient-centric mission.
Career Progression
Prior to his current role, Urs held various sales and marketing positions at Acino Pharma AG, progressively ascending to the level of Senior Sales and Marketing Manager. In this capacity, he drove regional sales initiatives, implemented marketing campaigns, and fostered key customer relationships, contributing to the company's revenue growth and market share expansion.
Earlier in his career, Urs gained valuable experience in business coordination and data analysis at Mepha LLC, where he supported the company's operations in Europe, Latin America, and Asia. This diverse background has equipped him with a well-rounded understanding of the pharmaceutical industry and the ability to navigate complex global markets.
Academic Background
Urs holds a degree in Business Administration from the University of Basel, Switzerland, where he specialized in marketing and strategic management. His academic achievements and ongoing professional development have provided him with the necessary skills and knowledge to excel in the pharmaceutical industry.
Areas of Expertise
- Launch management and product commercialization
- Sales and marketing strategy development
- Global market access and regulatory compliance
- Cross-functional team leadership and collaboration
- Data-driven decision-making and analytics
Professional Impact
Under Urs' leadership, Acino Pharma AG has successfully launched several new pharmaceutical products, contributing to the company's revenue growth and solidifying its market position. His strategic vision, operational expertise, and collaborative approach have been instrumental in driving the successful introduction of innovative treatments to patients worldwide.
Conclusion
Urs Heinzer's extensive experience in the pharmaceutical industry, combined with his strong leadership skills and passion for patient-centric innovation, make him a valuable asset to Acino Pharma AG. As the Head of Launch Management, he continues to drive the company's growth and positively impact the lives of patients through the effective introduction of new, groundbreaking therapies.
