Ursula Hessenflow-Cruz

Co-Founder | Los Angeles, California, United States

Professional Overview

Ursula Hessenflow-Cruz is a seasoned entrepreneur and marketing strategist with a proven track record of driving innovation and growth in the technology and digital media industries. As the Co-Founder of myLAB Box, she leverages her extensive expertise in operations, client services, and marketing to create disruptive healthcare solutions that empower individuals to take control of their well-being.

Experience Summary

Current Roles

Co-Founder, myLAB Box (2013 - Present)

Oversees the strategic vision and day-to-day operations of the company, leading a team of dedicated professionals to deliver at-home healthcare testing solutions to customers nationwide

Spearheads the development and implementation of innovative marketing strategies, driving brand awareness and customer acquisition through digital channels and strategic partnerships

Serves as a trusted advisor to the executive leadership team, providing valuable insights and guidance to ensure the company's continued growth and success

Advisor, Marketing, Next Gen Capital Markets, Inc. (2013 - Present)

Provides strategic marketing consulting and advisory services to help the company optimize its digital presence, enhance customer engagement, and achieve its growth objectives

Board Member and Trustee, USC IncubatriX (2013 - Present)

Leverages her entrepreneurial expertise to guide and support the development of early-stage startups within the USC ecosystem, offering mentorship and strategic counsel

Advisor, Channel Factory (2013 - Present)

Advises the leadership team on marketing strategies and digital media optimization to drive customer acquisition and revenue growth

Previous Roles

EVP, Operations + Client Services; Founding Member, Channel Factory (2010 - 2013)

Played a pivotal role in the company's early-stage growth, establishing efficient operational processes and driving exceptional client satisfaction

Developed and implemented innovative customer service initiatives, contributing to the company's reputation as a trusted partner for leading brands and agencies

Director of Operations + Client Services; Founding Member, Seso Media Group (2005 - 2011)

Spearheaded the development of the company's client services department, ensuring seamless program execution and client retention

Played a key role in shaping the company's strategic direction and growth initiatives as a founding member

Academic Background

Ursula holds a Bachelor of Science degree in Business Administration from the University of Southern California, where she graduated with honors.

Areas of Expertise

Operations and client services management

Digital marketing strategy and execution

Startup incubation and advisory

Cross-functional team leadership and collaboration

Data-driven decision-making and performance optimization

Professional Impact

Instrumental in the rapid growth and market expansion of Channel Factory, contributing to the company's position as a leading provider of digital media solutions

Leveraged her expertise in operations and client services to drive exceptional customer satisfaction and loyalty for Seso Media Group

Actively involved in the development and mentorship of early-stage startups through her work with USC IncubatriX, providing valuable guidance and support

Recognized as a thought leader in the digital health and wellness industry, contributing to industry publications and speaking engagements

Conclusion

Ursula Hessenflow-Cruz is a dynamic and versatile professional who has consistently demonstrated her ability to drive innovation, optimize operations, and deliver exceptional results for the organizations she has been a part of. As the Co-Founder of myLAB Box, she is poised to continue making a significant impact in the healthcare technology space, leveraging her extensive expertise and visionary mindset to empower individuals and transform the way they manage their well-being.