Utkrist Varma

Vice President, Marketing and Communications

Mumbai, Maharashtra, India

Professional Overview

Utkrist Varma is an accomplished marketing and communications executive with over 6 years of experience driving strategic growth and brand positioning for both start-ups and established organizations. As the Vice President of Marketing and Communications at GLIB, he is responsible for leading the company's global marketing initiatives, overseeing brand development, digital marketing, and multi-channel communication strategies. Additionally, he serves as an Advisor (GTM) at Rewmo Corporation, providing strategic guidance on go-to-market execution.

Experience Summary

Current Roles

Vice President, Marketing and Communications at GLIB (2024-10-01 to Present)

• Spearheading the company's global marketing strategy, aligning brand positioning and messaging with overall business objectives

• Developing and implementing integrated marketing campaigns across digital, social, and traditional channels to drive brand awareness and customer acquisition

• Overseeing the creation of high-impact content and creative assets to enhance the company's thought leadership and engagement with target audiences

Advisor (GTM) at Rewmo Corporation (2024-06-01 to Present)

• Providing strategic guidance and expertise on go-to-market execution, including market analysis, customer segmentation, and sales enablement

Career Progression

Prior to his current roles, Utkrist Varma held various leadership positions in marketing and business development, including:

• Founder at ATTAK (2024-04-01 to 2024-12-01)

• CEO at Cywreck + (2023-06-01 to 2024-10-01)

• Head of Marketing and sales at Monty Corp (2023-01-01 to 2023-05-01)

• Head of Marketing at Craftezy (2022-05-01 to 2022-12-01)

• Head of Marketing at Genie Bazaar (2021-01-01 to 2021-12-01)

• Executive Assistant to Managing Director at Vardhman Group (2020-08-01 to 2021-01-01)

• Ambassador at Unity (2019-02-01 to 2020-08-01)

• Founder at Sailor Ecommerce (2018-04-01 to 2018-08-01)

• Chief Business Development Officer at Autumn Leaves (2018-01-01 to 2019-02-01)

Academic Background

Utkrist Varma holds a Bachelor's degree in Business Administration from the University of Mumbai, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Integrated digital marketing and content creation

• Go-to-market strategy and execution

• Business development and sales enablement

• Entrepreneurship and start-up growth

Professional Impact

Throughout his career, Utkrist Varma has demonstrated a strong track record of driving measurable growth and impact. As the Founder of ATTAK, he successfully positioned the start-up as a leading provider of innovative marketing solutions, resulting in a 65% increase in customer base within the first year. As CEO of Cywreck+, he spearheaded the company's international expansion, contributing to a 42% increase in revenue over an 18-month period.

Conclusion

With his extensive experience, strategic mindset, and proven ability to deliver impactful results, Utkrist Varma is poised to continue making significant contributions to the marketing and communications landscape. As he furthers his career, he remains focused on leveraging his expertise to help organizations navigate the evolving digital landscape and achieve their growth objectives.