Vaibhav Makhija - Co-Founder at What's Up Wellness

Professional Overview

Vaibhav Makhija is an entrepreneurial and results-driven professional with a diverse background spanning marketing, product management, and business operations. As the Co-Founder of What's Up Wellness, he leverages his extensive industry expertise to drive innovative solutions that promote health and wellness.

Experience Summary

Current Role

As the Co-Founder of What's Up Wellness since April 2021, Vaibhav is responsible for spearheading the company's strategic vision and overseeing the development of its holistic wellness products and services. He collaborates closely with cross-functional teams to ensure seamless execution and delivery of transformative solutions that cater to the evolving needs of the health-conscious consumer base.

Career Progression

Prior to his entrepreneurial venture, Vaibhav held various consulting and leadership roles across the consumer goods and wellness industries. He served as an Industry Expert - Feedback Coach at Kraftshala, where he provided strategic guidance and mentorship to help clients achieve their marketing and growth objectives. Vaibhav also gained valuable experience as a Marketing Consultant for several prominent brands, including Fizzy Goblet, Nonu Care, VOSTRO, GuruNanda LLC, and Pee Safe, among others.

Earlier in his career, Vaibhav held the position of Sr. Manager - Growth at Grofers, where he was instrumental in driving the company's expansion and market penetration. He also worked as the Head of Product and Growth at alt. Vapors and as a Product and Growth professional at The Man Company, honing his expertise in product management and digital marketing.

Academic Background

Vaibhav holds a Bachelor's degree in Computer Engineering from DAV Institute of Engineering and Technology, Jalandhar. He completed his high school education from St. Joseph's Convent School, Pathankot.

Areas of Expertise

• Marketing strategy and implementation

• Product development and management

• Digital marketing and growth hacking

• Business operations and process optimization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Vaibhav has demonstrated a track record of driving measurable business impact. As a Marketing Consultant, he has helped clients achieve significant growth in revenue and market share through the implementation of innovative marketing campaigns and digital strategies. In his previous roles, Vaibhav played a key role in the successful launch and scaling of several products, contributing to their market success.

Conclusion

Vaibhav's diverse experience, entrepreneurial mindset, and deep industry expertise position him as a valuable asset in the health and wellness sector. As the Co-Founder of What's Up Wellness, he is committed to leveraging his skills and insights to develop transformative solutions that empower individuals to live healthier, more fulfilling lives.