Vaidehi Oak Research by SuperAGI

Professional Overview

Vaidehi Oak currently holds the position of Associate Vice President (AVP) - Global Sales & Marketing at Yashuss Unlimited Business Solutions Pvt Ltd, a role she has occupied since June 2022. Based in Mumbai, Maharashtra, India, and operating across India and the USA, she leads strategic growth efforts by driving high-impact sales initiatives, cultivating strong customer relationships, and expanding the company’s international market presence. Her expertise lies in developing data-driven marketing strategies, optimizing go-to-market plans, and collaborating with cross-functional teams to enhance global brand positioning. Her work focuses on accelerating revenue streams, fostering innovation, and delivering value-driven IT and digital transformation solutions.

Current Role and Responsibilities

Strategic Growth Leadership: Directing global sales and marketing with a focus on expanding market reach and customer base internationally.

Customer Relationship Management: Building robust relationships with clients worldwide to drive adoption and long-term business value.

Data-Driven Marketing: Leveraging analytics and market insights to tailor marketing initiatives that boost positioning and revenue growth.

Cross-Functional Collaboration: Aligning sales, marketing, and product teams to improve overall business outcomes and brand strength.

Innovation and Solution Design: Championing digital transformation projects and solution designs that address complex business challenges, especially targeting smart manufacturing and IoT applications.

Previous Experience at Yashuss Unlimited

Vaidehi has a progressive track record at Yashuss Unlimited, indicating significant internal growth:

Head of Customer Success (Apr 2021 – Jun 2022): Ensured customers maximize solution value through adoption and satisfaction strategies.

Customer Success Lead (Jun 2019 – Jun 2022): Conducted in-depth customer business process studies to identify and solve critical issues.

Head - Solutions Team (Apr 2018 – Jun 2019): Led solution design teams focused on business process transformation and value-driven implementation.

Manager - Business Process Transformation (Jan 2017 – Apr 2018): Managed “As-Is” studies, gap analysis, solution design, and business case development reinforcing value drivers.

Industry and Domain Expertise

Vaidehi has developed a blend of expertise by integrating her Chartered Accountancy (CA) background with IT industry practices, positioning her uniquely at the intersection of finance, risk, and technology:

Her early career involved currency and interest rate risk management at Greenback Forex Services Pvt Ltd, exposing her to currency markets, derivative pricing, and compliance accounting standards (Accounting Standard - 30).

She has strong foundational experience in statutory and internal audits, compliance under Companies Act provisions, tax audits, and legal compliance during her tenure with B.K. Patwardhan & Co., Chartered Accountants.

Since 2018, she has been deeply involved with Zoho products and partnerships, notably as an implementation partner, driving digital workspace, CRM, and automation solutions.

Education

Indian Institute of Management, Calcutta (IIMC): Completed an Advanced Programme for Marketing Professionals (2022–2023), enriching her expertise in strategic marketing and leadership.

The Institute of Chartered Accountants of India: Qualified as a Chartered Accountant (2005–2010), specializing in accounting and finance.

Mumbai University: Bachelor of Commerce (BCom), First Class (2003–2008).

Vidya Niketan: Completed SSC with First Class (1990–2003).

Certifications

Zoho CRM Certified Administrator (valid through Nov 2025).

Multiple certifications in automation and business analysis from Automation Anywhere (2020).

LinkedIn network building and other professional development courses in actionable data insights and decision science.

Language Proficiency

English

Hindi

Marathi

Key Achievements and Contributions

Played a pivotal role in advancing Yashuss Unlimited’s presence at major industry events such as FABTECH Expo Chicago (2025), showcasing IoT-driven smart manufacturing technologies in collaboration with Zoho IoT.

Hosted and led webinars and large-scale demonstrations for the launch and customer education of proprietary solutions developed on Zoho Creator, underlining strong leadership in customer engagement and solution evangelism.

Participated actively in internal campaigns for digital transformation, emphasizing seamless Zoho product adoption across sales, finance, and HR teams.

Recognized consistently for combining financial acumen with IT solutions expertise, enabling innovative engineering automation and smart manufacturing solutions tailored for contract manufacturing and special purpose machines verticals.

Leadership and Style

Vaidehi exemplifies a leadership style that integrates strategic execution with team empathy, valuing collaboration and growth. Her public communication highlights a belief in leadership by example and active participation alongside her teams.

She promotes a culture of relentless execution excellence, driving outcomes through hands-on involvement and iterative adaptation to market and customer needs.

Company Positioning and Market Focus

Yashuss Unlimited Business Solutions Pvt Ltd serves as an IT consulting and solution design firm specializing in digital transformation, engineering automation, IoT solutions, and integration across Zoho’s product stack. The company has steadily scaled operations since its inception, now with over 120 employees and a growing presence in India and the USA. They focus significantly on manufacturing verticals such as automotive, packaging, and assembly automation, leveraging tools like Zoho DX Suite, SharePoint integration, and real-time analytics for workflow optimization.

Actionable Insights for Engagement

Vaidehi’s combined expertise in chartered accountancy, advanced marketing, and IT-enabled business transformation positions her as a key decision-maker with a deep understanding of both client financial imperatives and technical solution benefits. Her role in global sales and marketing includes strategic responsibility to accelerate revenue growth through innovative product solutions aligned with client operational efficiencies.

Engagement strategies should emphasize:

Data-driven value propositions linking digital transformation initiatives to measurable business outcomes.

Case studies highlighting successful manufacturing IoT deployments and smart quoting solutions that reduce turnaround times and improve costing accuracy.

Collaborative partnership opportunities that support cross-functional team alignment and incremental innovation.

Demonstrations of leadership support and company culture aligned with execution excellence and customer-centric solution delivery.

Her strong network within the Zoho ecosystem and proven success with complex, multi-stakeholder solution implementations further reflect her capacity to drive large-scale digital adoption across diverse markets.