Val Anderson — Marketing Manager, BaubleBar Inc.
Professional Overview
Val Anderson currently serves as the Marketing Manager at BaubleBar Inc., a prominent retailer specializing in affordable, on-trend fashion jewelry. Anderson's primary responsibilities encompass developing and executing integrated marketing plans aimed at enhancing brand visibility and driving customer engagement. In this role, Anderson plays a key part in initiatives such as product launches and brand partnerships, notably contributing to the growth of BaubleBar’s lucrative licensing division.
BaubleBar is headquartered in New York, United States, with Anderson based out of Tampa, Florida. The company operates within the Apparel & Fashion and E-Commerce sectors and employs approximately 51–200 staff members.
Role & Impact at BaubleBar
As Marketing Manager, Anderson leads the development of strategies that increase brand presence and customer outreach. Recent activities include managing high-profile campaigns, such as the launch of BaubleBar's accessories line in partnership with Major League Baseball (MLB), which has helped rapidly accelerate the company's licensing operations. Anderson also supports the broader marketing team, orchestrating both digital and traditional advertising activities and ensuring alignment with company objectives.
- Key responsibilities include:
- Creating integrated marketing plans to elevate brand awareness
- Overseeing execution of multi-channel campaigns (including social, digital, and event marketing)
- Managing high-impact brand collaborations and licensing deals
- Collaborating closely with senior marketing staff and cross-functional teams
Professional Experience
Total Marketing Experience: Over 5 years, with a focus on content strategy, digital marketing, and campaign execution across several industries.
- 2023–Present: Marketing Coordinator/Manager, BaubleBar Inc.
- 2022: Media Coordinator, AMP Agency
- 2021: Digital Marketing Coordinator, KM&A
- 2020: Marketing Associate, Massage & Wellness Spa
- 2019: Account Executive Assistant, National Risk Solutions
- 2018: Publicity Chair, National Society of Leadership and Success
- Additional experience in academic and community engagement roles, demonstrating versatility and leadership initiative.
Notable within Anderson’s career at BaubleBar is the progression from Coordinator to Manager, highlighting strong internal performance and increasing levels of responsibility. Prior positions in both agency and in-house settings have provided Anderson with a multifaceted view of branding and campaign management.
Education & Certification
- Bachelor’s Degree in Mass Communication/Media Studies, University of South Florida (2017–2020)
Professional Certifications:
- Meta (Facebook) Ads Manager Basics (2023)
- HubSpot Inbound Certification (2020)
- HubSpot Social Media Certified (2020)
- Google Ads Measurement Certification (2020)
- Google Ads Display Certification (2020)
- Google Ads Search Certification (2020)
These qualifications reflect a strong competency in digital advertising platforms and data-driven marketing, equipping Anderson to deliver results in highly competitive consumer segments.
Notable Projects & Initiatives
- Spearheading BaubleBar x MLB Accessories Line Launch: Enabled high visibility and sales growth for a cornerstone brand collaboration.
- Driving Digital Advertising: Developed and managed Facebook Ads and other digital efforts to maximize ROI and market reach.
- Cross-Functional Collaboration: Worked closely with company leadership and creative teams to execute campaigns.
Professional Network & Influence
Within BaubleBar, Anderson is a central figure in the Marketing Department, working alongside other marketing personnel such as Cheyenne Miranda (Marketing Assistant). Anderson maintains an active professional presence, engaging in industry discussions and highlighting BaubleBar’s strategic partnerships and growth through platforms such as LinkedIn.
Industry Alignment
Anderson’s role at BaubleBar underscores alignment with fast-paced, trend-driven segments in fashion jewelry and e-commerce. The company’s agile approach to licensing and digital marketing complements Anderson’s expertise in campaign strategy, digital media execution, and brand growth.
Contact Information & Online Presence
- LinkedIn: [Val Anderson](https://www.linkedin.com/in/val-anderson)
- Location: Tampa, Florida (Company HQ in New York, NY)
Summary of actionable insights:
Val Anderson’s extensive background in digital marketing, campaign management, and content strategy, paired with an active role in driving successful large-scale brand partnerships at BaubleBar, positions Anderson as a knowledgeable decision-influencer and key stakeholder for marketing and branding initiatives. Skills in both digital and traditional mediums as well as data-driven certification create a solid foundation for exploring collaborative brand growth opportunities.
