Professional Role and Career Overview
Valeria (Chisca) Dediu currently holds the position of Vice President, Growth Marketing and E-Commerce at Away, a notable lifestyle and travel brand headquartered in New York City. She joined Away in this leadership capacity around October 2022, as confirmed by multiple LinkedIn congratulatory announcements dated October and November 2022. Her role is frequently described with slightly varying titles including VP of Growth, VP of Performance & Engagement, and VP of Growth Marketing & Ecommerce, all indicating comprehensive responsibility over growth strategies and customer engagement initiatives related to performance marketing and e-commerce functions within the company.
Prior to her current position at Away, Valeria held an executive role as Vice President in performance and engagement domains, though further details about her previous employers or earlier career stages are not provided in the data.
Professional Expertise and Focus Areas
Valeria's remit at Away includes driving performance marketing, growth hacking, and e-commerce initiatives that contribute to Away’s market expansion and revenue growth. She is recognized publicly as a key hire whose leadership is pivotal in Away's scaling efforts, as highlighted in internal congratulatory posts from senior leadership and recruiting professionals within the company.
She is actively engaged in industry events focusing on retail, marketing, and e-commerce, including:
- The Women in Retail Leadership Summit 2025, where she is featured as a speaker, illustrating her recognized expertise and leadership in retail growth marketing.
- The CommerceNext Growth Show, where she has participated alongside other notable industry leaders, underscoring her role in marketing thought leadership and innovation adoption.
These engagements suggest a strong professional network and industry presence centered around retail marketing, brand growth, and digital commerce.
Location and Contact Insights
Valeria is based in New York City, consistent with Away’s headquarters location. Publicly available contact data from business directories indicate her association with the company’s New York office.
Leadership and Recognition
Announcements from late 2022 attribute her recruitment and leadership to key internal figures (e.g., Sarah Spellman and Saralyn Scarsella), which signals her appointment as a strategic staffing decision aimed at enhancing Away’s growth trajectory.
Her involvement in executive panels and summits further reflects her leadership role in championing progressive marketing strategies for e-commerce and retail sectors.
Relevant Company Context
Away operates as a direct-to-consumer travel brand known for its luggage and travel accessories, with significant ecommerce operations. As VP of Growth Marketing and E-Commerce, Valeria’s responsibilities likely encompass:
- Customer acquisition and retention strategies.
- Digital marketing performance optimization.
- Cross-channel growth initiatives spanning paid media, organic channels, partnerships, and analytics-driven marketing investment decisions.
- Engagement strategies to improve lifetime value and brand loyalty.
Given Away’s strong focus on digital-first retail and subscription-style revenue models, her role would be critical in leveraging data-driven insights for scaling user acquisition and enhancing e-commerce conversion funnels.
Summary: Valeria (Chisca) Dediu is a senior growth marketing executive at Away with a clear mandate on elevating the company’s ecommerce and performance marketing functions. Her appointment in late 2022 was a deliberate strategic move to accelerate growth and engagement at an executive level. Her participation in recognized retail leadership events underlines her industry stature and active contribution to retail marketing innovation. Her New York City-based leadership position situates her centrally within Away's operations, making her a key player in shaping the company's marketing and growth agenda.
