Valeria Abadi

Senior Vice President Brand Global

Professional Overview
Valeria Abadi is a seasoned marketing and communications executive with over two decades of experience driving brand strategy and digital transformation initiatives for leading organizations across Latin America. As the Senior Vice President of Brand Global at Globant, she oversees the company's global branding efforts, positioning it as a thought leader in the technology and innovation space. Valeria also co-founded JAE3, a boutique consultancy firm specializing in strategic marketing and communications advisory services.

Experience Summary

Current Role
Senior Vice President Brand Global, Globant (2023-09-01 to Present)

• Responsible for developing and executing Globant's global brand strategy, elevating its positioning as a digital transformation leader

• Oversees the company's marketing, communications, and public relations functions to drive consistent brand messaging and increased visibility

• Collaborates cross-functionally to align Globant's brand identity with its evolving service offerings and client-centric approach

Co-Founder, JAE3 (2022-10-01 to Present)

• Co-founded a boutique consultancy firm offering strategic marketing and communications advisory services to clients in the technology, FMCG, and financial services sectors

• Provides expert guidance on brand strategy, digital marketing, and stakeholder engagement to help clients achieve their business objectives

Professor, Panamerican Business School (2021-05-01 to Present)

• Shares industry expertise as a professor in the Master's Program in Communication and Marketing, equipping the next generation of marketing and communications professionals

Career Progression
Prior to her current roles, Valeria held several senior-level positions at Globant, including Vice President of Marketing & Communications for LATAM and Marketing & Communication Director for LATAM. She also served as the President and Vice President of Círculo Dircoms Argentina, a professional association for communication leaders in the country.

Valeria's earlier career experiences include roles as the Corporate Communication and Market Research Director at Grupo Arcor, as well as the Corporate Communication Manager at EDF and Deputy Manager of Human Resources and Communication at Edenor.

Academic Background
Valeria holds a Bachelor's degree in Advertising and Public Relations from the University of Buenos Aires. She has also completed various executive education programs, including a specialization in Digital Marketing from the Universidad de San Andrés.

Areas of Expertise

• Brand strategy and digital transformation

• Integrated marketing and communications

• Stakeholder engagement and public relations

• Cross-functional leadership and team management

• Talent development and higher education

Professional Impact
During her tenure at Globant, Valeria has been instrumental in shaping the company's global brand identity and elevating its market position as a leading provider of digital solutions. She has led the successful implementation of several high-profile marketing campaigns and strategic initiatives that have contributed to the company's exponential growth and industry recognition.

As a co-founder of JAE3, Valeria leverages her extensive expertise to provide innovative marketing and communications strategies to clients, helping them navigate the digital landscape and achieve their business objectives.

Valeria's passion for knowledge-sharing and professional development is evidenced by her role as a professor at the Panamerican Business School, where she mentors the next generation of marketing and communications professionals.

Conclusion
Valeria Abadi's exceptional track record, strategic vision, and industry-leading expertise make her a valuable asset in the marketing and communications landscape. Her ability to drive digital transformation, build powerful brands, and foster cross-functional collaboration positions her as a trusted advisor and thought leader in her field.