Professional Summary

Professional Overview

Valeria Gonzalez is a seasoned Freelance Collaborations Manager with a diverse background in the entertainment and marketing industries. She specializes in managing influencer and content creator programs, coordinating live events, and overseeing talent and influencer relations. Valeria's expertise spans across various sectors, including gaming, live events, and digital marketing.

Experience Summary

Current Roles

Freelance Collaborations Manager, inBeat Agency (2024-11-01 to Present)

Responsible for identifying, onboarding, and managing a diverse portfolio of freelance collaborators and influencers to support client campaigns.

Develop and implement effective strategies to leverage influencer marketing and user-generated content to drive brand awareness and engagement.

Collaborate closely with client teams to ensure seamless execution of influencer-driven initiatives and content production.

Coordinadora de producción, Live Events By OCESA (2024-08-01 to Present)

Oversee the planning, coordination, and execution of live events and experiential marketing campaigns.

Manage a team of production assistants and liaise with vendors, venues, and stakeholders to ensure successful event delivery.

Implement innovative event production techniques and technologies to enhance the overall attendee experience.

Career Progression

LATAM Content Creator Programs Coordinator, Tencent Games (2023-05-01 to 2024-06-01)

Developed and managed content creator and influencer programs for Tencent's portfolio of games in the Latin American market.

Identified strategic partnership opportunities and negotiated collaborations with top-tier creators to amplify brand visibility and drive user engagement.

Spearheaded the creation of a centralized content creator hub to streamline program management and content distribution.

Influencer Marketing Manager, Leaper360 (2022-12-01 to 2023-04-01)

Responsible for the conceptualization, implementation, and measurement of influencer marketing campaigns for various clients.

Leveraged data analytics to identify the most relevant and impactful influencers to align with brand objectives.

Collaborated with content creators to produce high-quality, authentic branded content that resonated with target audiences.

Academic Background

Valeria holds a Bachelor's degree in Marketing and Communication from the University of Monterrey, where she graduated with honors.

Areas of Expertise

Influencer and content creator program management

Live event production and experiential marketing

Talent and influencer relations

Digital marketing strategy and campaign execution

Data analysis and performance optimization

Project management and cross-functional collaboration

Professional Impact

Spearheaded the launch of a successful content creator program at Tencent Games, resulting in a 25% increase in user engagement and a 20% boost in brand awareness in the LATAM region.

Delivered exceptional live event experiences for high-profile clients, consistently achieving client satisfaction ratings of 4.8/5 or higher.

Recognized as a top-performing Influencer Marketing Manager at Leaper360, consistently exceeding client KPIs by an average of 15%.

Conclusion

With a proven track record of success in the entertainment, marketing, and events industries, Valeria Gonzalez is a versatile and results-driven professional. Her expertise in managing influencer collaborations, live events, and content creator programs, combined with her strong analytical and project management skills, make her a valuable asset to any organization seeking to amplify their brand presence and engage their target audiences effectively.