Professional Summary

Professional Overview

Valerie Felski is a seasoned marketing and public relations professional with a strong track record of driving successful brand partnerships, content strategies, and PR campaigns. As the Director of Partnerships and PR at Owlet Baby Care, she leverages her extensive industry experience to strengthen the company's brand presence and forge strategic collaborations that expand its market reach.

Experience Summary

Current Role

As the Director of Partnerships and PR at Owlet Baby Care, Valerie is responsible for cultivating high-impact brand partnerships, managing the company's public relations efforts, and developing innovative content strategies. She plays a pivotal role in elevating Owlet's brand image, enhancing its visibility, and positioning it as a leader in the baby care industry.

Career Progression

Prior to her current role, Valerie held various leadership positions at Owlet Baby Care, including Director of Brand Marketing, Partnerships and PR, Senior Marketing Manager, and Senior Manager of Global Brand Content and Partnerships. She also gained valuable experience in public relations and social marketing at Kohl's and Marina Maher Communications, where she honed her skills in media relations, influencer outreach, and content creation.

Academic Background

Valerie holds a degree from the S.I. Newhouse School of Public Communications at Syracuse University, where she specialized in communications. Her academic background has provided her with a strong foundation in strategic planning, brand management, and effective communication.

Areas of Expertise

• Brand partnership development and management

• Public relations and media relations

• Content strategy and creation

• Influencer marketing and social media campaigns

• Event planning and experiential marketing

• Integrated marketing communications

Professional Impact

Throughout her career, Valerie has played a key role in driving impactful brand collaborations, successful PR campaigns, and engaging content initiatives. Her ability to analyze market trends, identify strategic opportunities, and execute innovative marketing strategies has contributed to Owlet's growth and industry recognition.

Conclusion

With her extensive experience, strong industry expertise, and proven track record of success, Valerie Felski is a valuable asset to Owlet Baby Care. Her passion for brand-building, PR, and strategic partnerships positions her as a dynamic marketing leader who is poised to continue driving the company's success in the competitive baby care market.