Valerie Gritton

Director, Marketing & Communications

Professional Overview
Valerie Gritton is an accomplished marketing and communications executive with over 15 years of experience driving strategic initiatives and delivering impactful results for leading organizations in the foodservice industry. As the Director of Marketing & Communications at MenuTrinfo, she leverages her expertise in content creation, brand management, and cross-functional collaboration to elevate the company's profile and support its mission of providing innovative nutritional solutions to the foodservice sector.

Experience Summary

Current Role
As the Director of Marketing & Communications at MenuTrinfo, Valerie is responsible for developing and executing integrated marketing strategies that enhance the company's brand visibility, strengthen customer relationships, and support its growth objectives. She oversees the creation of compelling content, manages social media channels, and coordinates targeted outreach initiatives to engage with key industry stakeholders. Under Valerie's leadership, MenuTrinfo has experienced a significant increase in brand awareness and online engagement, contributing to its position as a trusted partner in the foodservice industry.

Career Progression
Prior to her current role, Valerie founded her own content and communications agency, P-O-P Content & Communications, where she provided strategic consulting and content creation services to clients in the foodservice and hospitality sectors. She has also held leadership positions at Yum! Brands, where she managed corporate communications, and at Catering Insights, where she served as the Editor in Chief. Valerie's diverse background and extensive industry knowledge have enabled her to drive impactful initiatives and establish herself as a respected thought leader in the field.

Academic Background
Valerie holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, where she graduated with distinction.

Areas of Expertise

• Integrated marketing strategy development

• Brand management and positioning

• Content creation and content marketing

• Social media strategy and execution

• Stakeholder engagement and public relations

• Project management and cross-functional collaboration

Professional Impact
During her tenure at P-O-P Content & Communications, Valerie spearheaded the development of a comprehensive content marketing strategy for a leading foodservice equipment manufacturer, resulting in a 25% increase in website traffic and a significant boost in lead generation. At Yum! Brands, she played a key role in managing the company's crisis communications response to a high-profile food safety incident, successfully mitigating reputational damage and restoring customer trust.

Conclusion
Valerie Gritton's proven track record of excellence, combined with her strategic vision and adaptability, make her a valuable asset to MenuTrinfo and the broader foodservice industry. As she continues to drive innovative marketing and communications initiatives, Valerie is poised to further enhance the company's brand, strengthen its competitive edge, and contribute to its long-term success.