Valerie Rasmussen

Vice President of Marketing & Communications

Professional Overview
Valerie Rasmussen is an accomplished marketing and communications executive with extensive experience in the food and agriculture industry. As the Vice President of Marketing & Communications at Country Natural Beef, she leverages her expertise in brand strategy, digital marketing, and stakeholder engagement to drive growth and promote sustainable practices.

Experience Summary

Current Role
In her current role as Vice President of Marketing & Communications at Country Natural Beef, Valerie is responsible for overseeing the company's integrated marketing and communications initiatives. She leads a team of marketing professionals to develop and execute strategic campaigns that enhance brand visibility, increase customer engagement, and promote the company's commitment to sustainable beef production.

Career Progression
Prior to her current position, Valerie held various senior-level roles at Midan Marketing, where she served as a Senior Account Executive for the Tyson Foods Corporate Sustainability Brand and the Tyson Fresh Meats Premium Brand Portfolio. In these roles, she demonstrated her ability to develop and implement effective marketing strategies that aligned with the client's business objectives. Before Midan Marketing, Valerie gained experience in the beef industry, serving as the Director of Consumer Marketing and the Director of Retail & Foodservice at the Virginia Beef Industry Council.

Academic Background
Valerie holds a Bachelor of Science degree in Animal Science from Virginia Tech, where she specialized in Beef Cattle Production and Management.

Areas of Expertise

• Integrated marketing and communications strategy

• Brand development and management

• Digital marketing and social media optimization

• Stakeholder engagement and industry collaboration

• Sustainability and environmental stewardship initiatives

• Beef industry knowledge and supply chain expertise

Professional Impact
During her tenure at Country Natural Beef, Valerie has spearheaded the implementation of a comprehensive marketing and communications plan that has resulted in a significant increase in brand awareness and customer engagement. She has successfully leveraged digital platforms to showcase the company's sustainable practices, leading to a 25% growth in online sales and a 15% increase in social media following.

Valerie's leadership and industry expertise have also contributed to the company's recognition as a leader in sustainable beef production. She has actively participated in industry events and collaborative initiatives, sharing best practices and advocating for responsible farming methods.

Conclusion
With her extensive background in the food and agriculture industry, Valerie Rasmussen is a strategic and innovative marketing and communications professional. In her current role as Vice President of Marketing & Communications at Country Natural Beef, she continues to drive the company's growth and market presence while promoting the importance of sustainable practices in the beef industry.