Professional Overview
Valerie Robinett is an accomplished marketing and communications executive with over 10 years of experience driving digital transformation and integrated marketing strategies in the beauty and personal care industry. As the Vice President of Digital/Integrated Marketing & Education at Joico, she leverages her expertise in data-driven digital marketing, brand building, and cross-functional collaboration to elevate the company's brand presence and engagement.
Experience Summary
Current Role
In her current role as Vice President of Digital/Integrated Marketing & Education at Joico, Valerie is responsible for leading the company's digital marketing and communications efforts. She oversees the development and implementation of impactful digital campaigns, content marketing strategies, and educational initiatives that enhance Joico's brand positioning and drive customer loyalty. Under her leadership, the company has experienced significant growth in online visibility, social media engagement, and e-commerce revenue.
Career Progression
Prior to her current role, Valerie held progressive leadership positions within Joico, serving as the Senior Director of Digital Marketing/Communications and the Director of Public Relations/Communications. In these roles, she spearheaded the company's transition to a more digitally-focused marketing approach, streamlining operations, and implementing data-driven strategies that resulted in measurable improvements in brand awareness, customer acquisition, and customer retention.
Academic Background
Valerie holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors. She has also completed various marketing and leadership development programs, demonstrating her commitment to continuous learning and professional growth.
Areas of Expertise
- Digital marketing and social media strategy
- Integrated marketing campaign development and execution
- Brand management and positioning
- Content creation and curation
- Customer engagement and loyalty programs
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Joico, Valerie has played a pivotal role in driving the company's digital transformation. She has successfully launched innovative digital campaigns that have increased online engagement by 35% and achieved a 20% boost in e-commerce sales. Additionally, she has led the development of a comprehensive education program that has enhanced the brand's reputation as a thought leader in the industry, contributing to a 25% increase in customer retention.
Conclusion
Valerie Robinett is a seasoned marketing executive with a proven track record of delivering impactful digital and integrated marketing strategies. Her deep industry expertise, data-driven approach, and ability to foster cross-functional collaboration make her a valuable asset to Joico as the company continues to evolve and thrive in the ever-changing beauty and personal care market.
