VC

Vandana Chaudhry

Founder | Chief Executive Officer

Vandana Chaudhry - CEO at Andisor



Profile Overview


Vandana Chaudhry is the CEO and Founder of Andisor, a Melbourne-based digital wholesale platform. With a wealth of experience in the retail sector, she has previously held senior positions at Walmart, Deliveroo, and Crocs. Vandana's professional journey highlights her expertise in wholesale, brand management, and eCommerce optimization.

Professional Experience


  • Founder and CEO at Andisor:

  • Andisor emerged from the Antler program in 2021 and aims to revolutionize the B2B wholesale market by connecting enterprise-level buyers and sellers more efficiently.

  • Under Vandana’s leadership, Andisor has successfully closed a $1 million pre-seed funding round, backed by LaunchVic’s Alice Anderson Fund, JamPad Investments, and several notable industry leaders.

  • Vandana describes Andisor as "The Iconic but for B2B transactions," emphasizing the platform's unique positioning to lower market entry risks for brands.


  • Previous Roles:

  • Deliveroo: Held a senior executive position, contributing to her deep understanding of data-driven marketplaces.

  • Crocs: Served in a managerial capacity, further grounding her experience in retail operations.

  • Walmart: Played a crucial role in operations and brand management in India.


Key Achievements


  • Andisor’s Funding and Growth:

  • Successfully raised $1 million in pre-seed funding, underscoring the platform’s potential and industry confidence in her vision.

  • Paul Greenberg, founder of DealsDirect, and Nishan Wijemanne, co-founder of Cohesio Group and Shiperoo, are among the notable investors endorsing Andisor's innovative approach to B2B wholesale.


  • Industry Recognition:

  • Young Achiever of The Year in Branded Consumer, highlighting her significant impact and contributions to the retail sector early in her career.


Thought Leadership and Expertise


  • Vandana actively shares insights on LinkedIn about the future of wholesale relationships and eCommerce optimization:

  • B2B eCommerce Growth: Advocates for doubling online sales for retailers and wholesalers within 8 to 12 months without the need to build new websites or incur additional expenditure.

  • Data-Driven Decisions: Emphasizes leveraging data to drive smart procurement decisions and build effective B2B relationships.


Recent Activities and Initiatives


  • Vandana is prominently involved in thought leadership across various digital platforms:

  • State of Fashion Insights 2024: Provided insights on current fashion industry trends.

  • Experiential Wholesale: Discussed the transformative impact on the B2B sector.

  • Hiring Announcements: Actively expanding Andisor’s team, showcasing the company’s growth and scaling efforts.


Contact Information and Social Presence







_Vandana’s extensive experience in the retail and eCommerce industries, coupled with her strategic vision for Andisor, positions her as a pivotal figure in the B2B wholesale market. Her role as a thought leader and her active expansion and innovation efforts make her an influential contact for discussions on retail solutions and partnerships._