Vanessa Fernandez

Professional Summary

Vanessa Fernandez is an accomplished marketing and public relations professional with over 20 years of experience in the hospitality industry. As the Director of Marketing & Public Relations at Trump National Doral, Miami, she is responsible for developing and executing comprehensive marketing strategies, managing public relations initiatives, and driving brand awareness for this prestigious resort.

Professional Experience

Current Role

Director of Marketing & Public Relations, Trump National Doral, Miami (2020-02-01 to Present)

• Oversees all marketing and public relations activities for the prestigious Trump National Doral resort, a Luxury Collection property

• Develops and implements strategic marketing plans to increase brand visibility, attract new guests, and drive revenue growth

• Manages a team of marketing and communications professionals to execute effective promotional campaigns and events

• Serves as the primary spokesperson and media liaison, securing high-profile media coverage and amplifying the resort's reputation

• Collaborates with cross-functional teams to ensure seamless integration of marketing initiatives across various departments

Career Progression

Account Director, RockOrange (2017-11-01 to 2020-02-01)

• Provided strategic counsel and led the execution of integrated marketing and public relations campaigns for clients in the hospitality, real estate, and lifestyle sectors

• Managed a portfolio of high-profile clients, including luxury resorts and residential developments

• Demonstrated exceptional project management skills, delivering measurable results and exceeding client expectations

Marketing & Public Relations Director, Casa de Campo Resort & Villas (2015-06-01 to 2017-11-01)

• Spearheaded the resort's marketing and public relations initiatives, successfully increasing brand awareness and driving revenue growth

• Developed and executed targeted marketing campaigns, leveraging traditional and digital channels to reach key target audiences

• Collaborated with the leadership team to align marketing strategies with the resort's overall business objectives

Education

• Bachelor of Arts in Communications, University of Miami

Areas of Expertise

• Integrated marketing and public relations strategy

• Brand management and positioning

• Hospitality industry expertise

• Media relations and crisis communications

• Event planning and execution

• Digital marketing and social media

Professional Impact

• Secured high-profile media placements in leading publications, including Travel + Leisure, Condé Nast Traveler, and The New York Times

• Launched successful marketing campaigns that drove a 20% increase in website traffic and a 15% growth in social media engagement for Casa de Campo Resort & Villas

• Recognized as a thought leader in the hospitality industry, regularly speaking at industry conferences and events

Conclusion

Vanessa Fernandez is a seasoned marketing and public relations professional with a proven track record of success in the hospitality industry. Her extensive experience, strategic mindset, and ability to deliver measurable results make her a valuable asset to the Trump National Doral, Miami team as they continue to elevate the resort's brand and drive growth.