Vanessa Lhotsky

Executive Director of DTC / Digital / eCommerce

Professional Overview

Vanessa Lhotsky is an accomplished e-commerce and digital marketing executive with extensive experience driving growth and innovation in the consumer retail industry. As the Executive Director of DTC / Digital / eCommerce at Sun Bum, she leverages her deep expertise in developing and executing successful omnichannel strategies to propel the brand's digital transformation and elevate its online presence.

Experience Summary

Current Role

As the Executive Director of DTC / Digital / eCommerce at Sun Bum, Vanessa is responsible for leading the company's digital and e-commerce initiatives. In this role, she oversees the development and implementation of comprehensive DTC and e-commerce strategies, ensuring seamless customer experiences across all digital touchpoints. Vanessa has been instrumental in driving significant revenue growth and profitability through the optimization of Sun Bum's online sales channels and the expansion of its global digital footprint.

Career Progression

Prior to her current role, Vanessa served as the Director of Ecommerce at various prominent lifestyle and fashion brands, including ViX Paula Hermanny, ELECTRIC, and OBEY Clothing. In these positions, she demonstrated her ability to build high-performing e-commerce teams, implement innovative digital marketing campaigns, and leverage data-driven insights to drive continuous improvement and sustainable growth. Vanessa's career trajectory showcases her versatility in navigating the evolving digital landscape and her commitment to delivering exceptional results for the brands she has represented.

Academic Background

Vanessa holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of California, San Diego.

Areas of Expertise

• Omnichannel strategy development and execution

• Digital marketing and e-commerce optimization

• Customer experience enhancement and personalization

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

• Emerging e-commerce trends and best practices

Professional Impact

Throughout her career, Vanessa has demonstrated a proven track record of driving transformative change and delivering measurable results. Her strategic vision, data-driven approach, and ability to foster collaborative partnerships have enabled the brands she has worked with to achieve significant growth in their online sales and profitability.

Conclusion

Vanessa Lhotsky is a seasoned e-commerce and digital marketing executive with a solid background in the consumer retail industry. Her expertise in developing and executing successful omnichannel strategies, combined with her data-driven decision-making and strong leadership skills, positions her as a valuable asset to any organization seeking to accelerate its digital transformation and enhance its online presence.