Vanessa Santana

Brand Marketing Director - TPH by Taraji and Fine'ry
New York, NY, United States

Professional Overview

Vanessa Santana is an accomplished brand marketing professional with over 8 years of experience driving strategic growth and innovation for leading consumer brands. As the Brand Marketing Director for TPH by Taraji and Fine'ry at Maesa, she leverages her expertise in integrated marketing, consumer insights, and brand experience to elevate the visibility and impact of these premier beauty and personal care lines.

Experience Summary

Current Role

In her current role as Brand Marketing Director, Vanessa is responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive customer engagement, and support business objectives. She collaborates cross-functionally with the product development, creative, and sales teams to ensure brand messaging and campaigns align with the unique positioning and values of TPH by Taraji and Fine'ry. Vanessa's contributions have resulted in significant increases in social media following, web traffic, and product sales.

Career Progression

Prior to joining Maesa, Vanessa held various brand management and marketing roles at Unilever, General Mills, and NBCUniversal Media. At Unilever, she oversaw the brand strategy and marketing campaigns for the Dove personal care line, driving double-digit growth in key markets. As part of the Snacks and Integrated Shopper Marketing teams at General Mills, Vanessa spearheaded innovative omnichannel campaigns that enhanced consumer engagement and expanded market share. She also gained experience in brand marketing for the Sprout channel at NBCUniversal Media, demonstrating her versatility in navigating different industry verticals.

Academic Background

Vanessa holds a Bachelor of Arts (B.A.) in Business/Corporate Communications from Baruch College, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand building and positioning

• Consumer insights and market analysis

• Cross-functional collaboration and project management

• Digital marketing and social media optimization

• Omnichannel campaign development and implementation

Professional Impact

Throughout her career, Vanessa has consistently demonstrated her ability to drive measurable results and industry recognition. At Unilever, she played a key role in the successful launch of a new Dove product line, which generated over $50 million in revenue within the first year. At General Mills, Vanessa's innovative shopper marketing campaigns were awarded industry accolades, including the Shopper Marketing Effie Award.

Conclusion

Vanessa Santana is a versatile and results-oriented brand marketing professional with a proven track record of driving growth and innovation for leading consumer brands. In her current role at Maesa, she is poised to continue her trajectory of success, leveraging her strategic expertise and cross-functional collaboration skills to elevate the impact of TPH by Taraji and Fine'ry in the highly competitive beauty and personal care market.