Vartika Rohra
Digital Marketing Leader | Versatile Strategist | Performance-Driven
Professional Overview
Vartika Rohra is a seasoned digital marketing professional with over 7 years of experience driving impactful campaigns and leading high-performing teams. As the Director of Digital Marketing at smallcase, she is responsible for developing and executing comprehensive digital strategies to propel the company's growth and online presence.
Experience Summary
Current Role
Vartika currently serves as the Director of Digital Marketing at smallcase, a leading investment technology platform. In this role, she is responsible for formulating and implementing data-driven digital marketing strategies, optimizing cross-channel performance, and fostering a data-driven decision-making culture within the organization. Vartika's expertise in performance marketing, content optimization, and audience targeting has enabled smallcase to achieve significant growth and brand recognition.
Career Progression
Prior to her current role, Vartika held senior digital marketing positions at prominent organizations such as Unacademy and Swiggy. As the Senior Manager of Digital Marketing at Unacademy, she led the development and execution of comprehensive digital campaigns, driving user acquisition and engagement. At Swiggy, she served as the Manager of Performance Marketing, where she implemented innovative strategies to optimize the company's digital channels and improve customer acquisition.
Vartika's early career includes roles as a Digital Marketing Analyst and Specialist at HiveMinds, where she honed her skills in search engine optimization, social media marketing, and data analysis. Her experience also includes stints as a Sales and Marketing Manager and Market Research Executive at siliconindia, where she demonstrated her versatility in various marketing functions.
Academic Background
Vartika holds a Bachelor's degree in Business Administration from the prestigious Symbiosis International University, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and campaign management
- Performance marketing and optimization
- Search engine optimization (SEO) and content marketing
- Social media marketing and influencer collaboration
- Data-driven decision making and analytics
- Team leadership and cross-functional collaboration
Professional Impact
During her tenure at smallcase, Vartika has spearheaded the implementation of a comprehensive digital marketing strategy, resulting in a significant increase in website traffic, lead generation, and customer conversion rates. Her data-driven approach and innovative tactics have earned her recognition within the industry.
At Unacademy, Vartika played a pivotal role in driving user acquisition and engagement, contributing to the platform's growth and success. Her ability to identify and capitalize on emerging digital trends has consistently delivered measurable results for the organizations she has worked with.
Conclusion
Vartika Rohra is a versatile digital marketing leader with a proven track record of driving sustainable growth and achieving impactful results. Her strategic mindset, data-driven approach, and strong cross-functional collaboration skills make her a valuable asset to any organization seeking to maximize its digital presence and performance.
