Varun Mathure
Vice President - Marketing, Customer Experience and Art, United Kingdom
Professional Overview
Varun Mathure is a seasoned marketing and growth professional with over a decade of experience in the gaming and digital media industries. As the Vice President of Marketing, Customer Experience and Art at Product Madness, he is responsible for driving the company's marketing strategy, enhancing the customer experience, and overseeing the creative direction of its award-winning mobile games.
Experience Summary
Current Role
In his current role at Product Madness, Varun is tasked with leading the company's marketing initiatives, ensuring a seamless and engaging customer experience, and spearheading the creation of visually captivating in-game content. He collaborates cross-functionally with the product, design, and analytics teams to optimize the marketing mix, user acquisition, and retention strategies, ultimately driving sustainable growth and revenue for the business.
Career Progression
Prior to his current position, Varun served as the Vice President of Growth at Product Madness, where he successfully led the company's expansion into new markets and oversaw the implementation of data-driven growth strategies. He has also held senior marketing roles at Gamesys, Midnite, and Catena Media, where he demonstrated his expertise in acquisition, retention, and brand-building. Varun's diverse experience and track record of delivering impactful results have positioned him as a respected leader in the gaming industry.
Academic Background
Varun holds a Bachelor's degree in Journalism and Mass Communication from the University of Delhi, India, where he graduated with honors. His academic background has provided him with a strong foundation in content creation, communication, and strategic thinking, which he has seamlessly applied to his professional endeavors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- User acquisition and retention optimization
- Customer experience design and management
- Creative direction and art oversight
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Varun has been instrumental in driving significant growth and revenue for the companies he has worked with. He has successfully launched numerous marketing campaigns that have resulted in increased user acquisition, enhanced brand awareness, and improved customer loyalty. Varun's ability to blend creative, analytical, and strategic thinking has earned him a reputation as a versatile and results-oriented marketing leader in the gaming industry.
Conclusion
With his extensive experience, proven track record, and multifaceted skill set, Varun Mathure is poised to continue driving innovation and success in his role as the Vice President of Marketing, Customer Experience and Art at Product Madness. His deep understanding of the gaming industry, coupled with his passion for creating engaging customer experiences, make him a valuable asset to the company and a respected leader in the field.
