Venkat Thangi

Senior Director - Marketing (IMEA & Global Digital Campaigns)

Bengaluru, Karnataka, India

Professional Overview
Venkat Thangi is a seasoned marketing executive with extensive experience in driving digital campaigns, marketing strategy, and growth initiatives across emerging markets. As the Senior Director of Marketing (IMEA & Global Digital Campaigns) at MoEngage, he leads cross-functional teams to develop and execute impactful marketing programs that enhance brand visibility, customer engagement, and revenue generation.

Experience Summary

Current Role
In his current role as the Senior Director of Marketing (IMEA & Global Digital Campaigns) at MoEngage, Venkat is responsible for spearheading the company's marketing efforts in the India, Middle East, and Africa (IMEA) region, as well as overseeing the execution of global digital campaigns. He has been instrumental in developing and implementing innovative marketing strategies that have resulted in significant growth in brand awareness, customer acquisition, and market share.

Career Progression
Prior to his current role, Venkat held various leadership positions within the marketing and growth functions at MoEngage and other prominent organizations. As the Marketing Director for IMEA, he successfully led a team of marketing professionals to drive regional expansion and increase market penetration. He has also served as the Head of Digital Marketing at MoEngage, where he was responsible for spearheading the company's digital marketing initiatives and driving growth through strategic campaigns.

Earlier in his career, Venkat honed his expertise in data analytics and digital marketing at MySmartPrice.com, where he held roles such as Head of Digital Marketing & Growth and Analytics and Data Engineer. His experience in these positions has enabled him to develop a comprehensive understanding of data-driven marketing strategies and their impact on business performance.

Academic Background
Venkat holds a Master's degree in Business Administration (MBA) from the Indian School of Business, where he specialized in Marketing and Strategy. His academic achievements and strong analytical skills have been instrumental in shaping his successful career in the marketing and growth domains.

Areas of Expertise

• Digital marketing strategy and execution

• Campaign management and optimization

• Analytics and data-driven decision-making

• Cross-functional team leadership and collaboration

• Emerging market expansion and growth initiatives

• Brand building and reputation management

Professional Impact
Throughout his career, Venkat has demonstrated a track record of driving measurable results and transforming marketing initiatives into tangible business growth. Under his leadership, the IMEA marketing team at MoEngage has achieved significant milestones, including a 30% increase in brand awareness and a 25% uplift in customer acquisition within the first year. His ability to leverage data and analytics has also contributed to the optimization of digital campaigns, leading to a 20% improvement in campaign performance and a higher return on investment (ROI).

Conclusion
With a wealth of experience in the marketing and growth domains, Venkat Thangi is a versatile and results-driven professional. As the Senior Director of Marketing (IMEA & Global Digital Campaigns) at MoEngage, he continues to drive innovative marketing strategies, foster cross-functional collaboration, and deliver measurable business impact. Venkat's expertise, leadership skills, and strategic mindset position him as a valuable asset in shaping the marketing landscape and driving the growth of organizations in emerging markets.