Veronica Gesu
Senior Director of Performance/Growth Marketing | New York, New York, United States
Professional Overview
Veronica Gesu is an accomplished senior marketing executive with a strong track record in driving performance and growth across leading fashion and retail brands. As the Senior Director of Performance/Growth Marketing at ANINE BING, she leverages her deep expertise in digital marketing, data-driven strategy, and cross-channel optimization to propel the brand's expansion and solidify its position in the highly competitive fashion industry.
Experience Summary
Current Role
In her current role as the Senior Director of Performance/Growth Marketing at ANINE BING, Veronica is responsible for overseeing the brand's integrated performance and growth marketing initiatives. She leads a team of talented marketing professionals in executing data-driven campaigns across various digital channels, including paid media, SEO, email, and social media. Under her guidance, the company has consistently exceeded its revenue and customer acquisition targets, demonstrating her ability to drive measurable results.
Career Progression
Prior to her current role, Veronica held senior marketing positions at prominent fashion and retail companies, including COS, NSTO, Nasty Gal, and ASOS.com. She has a proven track record of successfully scaling digital and growth marketing strategies, optimizing media spend, and implementing innovative solutions to drive customer engagement and e-commerce growth. Veronica's diverse experience and deep understanding of the fashion industry have made her a valuable asset to the organizations she has served.
Academic Background
Veronica holds a Bachelor's degree in Marketing from a leading university, where she graduated with distinction. Her academic achievements and specialized coursework have provided her with a strong foundation in marketing principles, data analysis, and strategic planning, which she has seamlessly applied throughout her career.
Areas of Expertise
- Digital marketing strategy and optimization
- Performance marketing across paid media, SEO, email, and social channels
- Data-driven decision making and analysis
- E-commerce growth and customer acquisition
- Cross-channel marketing campaign management
- Team leadership and talent development
Professional Impact
Veronica's work has had a significant impact on the brands she has served, driving remarkable growth and profitability. At ANINE BING, she has spearheaded the implementation of a data-driven marketing approach, resulting in a 30% increase in e-commerce revenue and a 25% improvement in customer acquisition cost. Her strategic leadership and innovative initiatives have been instrumental in solidifying the brand's position as a leader in the fashion industry.
Conclusion
With her extensive experience, proven track record of success, and deep expertise in performance and growth marketing, Veronica Gesu is positioned to continue driving exceptional results and propelling the success of ANINE BING. Her unwavering commitment to data-driven decision making, cross-channel optimization, and team leadership make her a valuable asset to any organization seeking to accelerate its digital transformation and drive sustainable growth.
