Veronica Lawlor

Professional Summary

Professional Overview
Veronica Lawlor is an experienced sports management executive with a strong track record in ticket sales and operations. As the Vice President of Ticket Sales and Operations at the Los Angeles Lakers, she leverages her deep industry expertise and strategic leadership to drive revenue growth and enhance the fan experience.

Experience Summary

Current Role
As the Vice President of Ticket Sales and Operations at the Los Angeles Lakers, Veronica is responsible for overseeing all aspects of the team's ticket sales and operations. She leads a talented team in developing and implementing innovative sales strategies, optimizing ticketing processes, and delivering exceptional service to Lakers' fans. Under her guidance, the team has consistently met and exceeded its ticket sales targets, contributing significantly to the organization's overall success.

Career Progression
Veronica joined the Los Angeles Lakers in 2010 as the Director of Ticket Sales and Operations, where she quickly demonstrated her ability to drive results and elevate the team's ticketing operations. Her strong leadership and strategic vision led to her promotion to Vice President in 2011, a role in which she has continued to excel for the past decade.

Prior to her tenure with the Lakers, Veronica held various sales and operations roles in the sports industry, including positions with the Los Angeles Dodgers and the National Basketball Association (NBA). Her diverse experience and deep understanding of the industry have been instrumental in her ability to drive innovation and achieve success in her current role.

Academic Background
Veronica holds a Bachelor of Science degree in Sports Management from the University of Southern California, where she graduated with honors. Her academic achievements and specialized education have provided a solid foundation for her career in the sports industry.

Areas of Expertise

• Ticket sales and operations management

• Revenue generation and optimization

• Fan engagement and experience enhancement

• Strategic planning and execution

• Team leadership and talent development

Professional Impact
Under Veronica's leadership, the Los Angeles Lakers have consistently exceeded their ticket sales targets, achieving record-breaking revenue and consistently ranking among the top-selling NBA teams. Her innovative approaches to ticketing, customer service, and fan engagement have contributed to the team's strong brand reputation and loyal fan base.

Veronica is also an active member of the Sports Business Journal's 40 Under 40 community, recognized for her contributions to the industry and her commitment to mentoring and developing the next generation of sports management professionals.

Conclusion
Veronica Lawlor's extensive experience, strategic vision, and proven track record of success make her a valuable asset to the Los Angeles Lakers and the broader sports industry. Her dedication to driving revenue growth, enhancing the fan experience, and developing high-performing teams positions her as a respected leader and a key contributor to the continued success of the Lakers organization.