Veronica Servantez
Senior Vice President, Marketing, Interim CMO
Professional Overview
Veronica Servantez is a seasoned marketing executive with over 20 years of experience driving growth and innovation in the technology and software industries. As the Senior Vice President of Marketing and Interim Chief Marketing Officer at BigCommerce, she is responsible for leading the company's global marketing strategy, brand development, and demand generation efforts.
Experience Summary
Current Role
In her current role at BigCommerce, Veronica oversees the company's marketing operations, including the development and execution of campaigns that promote BigCommerce's ecommerce platform and solutions. As Interim CMO, she is also responsible for setting the overall marketing vision and aligning cross-functional teams to deliver exceptional customer experiences.
Under Veronica's leadership, BigCommerce has seen a significant increase in brand awareness, website traffic, and customer acquisition, contributing to the company's continued growth and success.
Career Progression
Prior to joining BigCommerce, Veronica held various marketing leadership positions at Rackspace, the #1 managed cloud company, where she was instrumental in driving the company's cloud and Microsoft-centric marketing initiatives. She also has experience in the educational software industry, having previously served as a Product Marketing Manager at Bingo Books, Inc.
Throughout her career, Veronica has demonstrated a strong track record of developing and executing successful go-to-market strategies, leading high-performing teams, and driving measurable business impact.
Academic Background
Veronica holds a Bachelor's degree in Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Demand generation and lead nurturing
- Marketing technology and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Veronica is a recognized thought leader in the ecommerce and cloud computing industries, having contributed to numerous industry publications and events. She is also an active member of various professional organizations, where she shares her expertise and insights with other marketing professionals.
Conclusion
With her deep industry knowledge, proven leadership skills, and track record of driving measurable results, Veronica is poised to continue her success as the Senior Vice President of Marketing and Interim CMO at BigCommerce. Her commitment to innovation, customer-centricity, and team development makes her a valuable asset to the company and its stakeholders.
