Veronica Son

Professional Overview

Veronica Son is a seasoned retail design and visual merchandising professional serving as the Director of Store Design and Visual Merchandising at PAIGE. With a strong background in conceptualizing and delivering impactful in-store experiences, Veronica is an expert in bridging the gap between brand identity and customer engagement.

Experience Summary

Current Role

As the Director of Store Design and Visual Merchandising at PAIGE, Veronica is responsible for overseeing the design and implementation of the brand's physical retail environments. In this role, she leads a team of creative professionals to develop innovative store concepts, curate visually compelling product displays, and ensure seamless brand integration across all customer touchpoints. Veronica's strategic vision and attention to detail have been instrumental in driving PAIGE's rapid retail expansion and elevating the brand's in-store presence.

Career Progression

Prior to joining PAIGE, Veronica held the position of Senior Visual Merchandiser at Anthropologie, where she played a pivotal role in shaping the brand's distinctive in-store aesthetic. During her tenure, she spearheaded the development of multiple award-winning store designs and visual merchandising campaigns, earning recognition within the industry. Veronica's diverse experience, combined with her passion for retail innovation, has enabled her to make a lasting impact on the brands she has served.

Academic Background

Veronica holds a Bachelor of Fine Arts degree in Interior Design from the Pratt Institute, where she honed her skills in spatial design, color theory, and material selection. Her academic achievements include being named to the Dean's List and receiving multiple accolades for her outstanding design work.

Areas of Expertise

• Retail store design and conceptualization

• Visual merchandising and brand storytelling

• Omnichannel customer experience optimization

• Spatial planning and layout optimization

• Trend forecasting and brand strategy alignment

• Team leadership and cross-functional collaboration

Professional Impact

At PAIGE, Veronica has spearheaded the design and implementation of several flagship store locations, delivering immersive brand experiences that have resonated with customers and industry peers alike. Her innovative store designs and captivating visual displays have contributed to PAIGE's growing market share and enhanced brand recognition within the highly competitive fashion industry.

Conclusion

With her extensive experience, exceptional design acumen, and strategic vision, Veronica Son is poised to continue driving the evolution of PAIGE's physical retail presence. Her passion for creating engaging customer experiences and her ability to translate brand values into tangible design solutions make her a valuable asset to the company and an influential leader within the retail design landscape.