Vicki Goodlock

Group Sales and Marketing Director

Professional Overview
Vicki Goodlock is an accomplished sales and marketing professional with over 13 years of experience in the technology and audiovisual industries. As the Group Sales and Marketing Director at pixel beach, she is responsible for leading the company's global sales and marketing strategies, driving revenue growth, and enhancing brand visibility across international markets.

Experience Summary

Current Role
In her current role as Group Sales and Marketing Director at pixel beach, Vicki is responsible for overseeing the company's sales and marketing operations, including strategic planning, team management, and campaign execution. She has played a key role in expanding pixel beach's customer base, securing several high-profile client partnerships, and increasing the company's market share in the EMEA region. Under her leadership, pixel beach has achieved double-digit revenue growth and strengthened its position as a leading provider of innovative technology solutions.

Career Progression
Prior to her current role, Vicki held several marketing leadership positions, including Head of European Marketing at AVI-SPL EMEA, Head of UK Marketing Communications at Imago ScanSource, and Senior Product Marketing Manager at Imago Group PLC. Throughout her career, she has demonstrated a proven track record of developing and executing successful marketing campaigns, driving sales enablement initiatives, and fostering strong customer relationships.

Academic Background
Vicki holds a Bachelor of Science degree in Business Management from the University of Reading, where she graduated with honors. She has also completed various professional development programs in digital marketing, sales strategy, and leadership, further enhancing her expertise and versatility.

Areas of Expertise

• Strategic sales and marketing planning

• Brand development and positioning

• Demand generation and lead nurturing

• Channel partner management and enablement

• Product marketing and launch management

• Data-driven decision making and analytics

Professional Impact
Throughout her career, Vicki has made significant contributions to the success of the companies she has worked for. As Head of European Marketing at AVI-SPL EMEA, she led the integration of the company's marketing functions across multiple countries, resulting in a 25% increase in lead generation and a 15% improvement in customer retention. At Imago ScanSource, she spearheaded the development and implementation of a comprehensive marketing communications strategy that drove a 22% increase in brand awareness and a 18% boost in sales pipeline.

Conclusion
Vicki Goodlock is a versatile and results-oriented sales and marketing leader with a proven track record of driving growth, enhancing brand visibility, and delivering exceptional customer experiences. With her deep industry knowledge, strategic mindset, and strong leadership skills, she is poised to continue making a significant impact in the technology and audiovisual sectors.