Professional Summary

Professional Overview

Vicki Isip is a seasoned marketing executive with over 20 years of experience in the consumer goods and food & beverage industries. She specializes in brand strategy, consumer insights, and leading high-performing marketing teams to drive business growth and innovation.

Experience Summary

Current Role

Vicki is currently a Member at The CMO Club, a premier organization for senior marketing executives. In this role, she collaborates with other top marketing leaders to exchange best practices, discuss industry trends, and explore new strategies to elevate the marketing function.

Career Progression

Prior to her current role, Vicki served as the Chief Marketing Officer at Traditional Medicinals, Inc., where she was responsible for leading the company's brand positioning, digital marketing, and product innovation efforts. During her tenure, she successfully launched several new product lines and drove a 25% increase in brand awareness.

Before Traditional Medicinals, Vicki held various marketing leadership positions at prominent companies, including Vice President of Marketing at Ghirardelli Chocolate Company, Director of Marketing at Nestlé, and Senior Brand Manager at E. & J. Gallo Winery and Dreyer's Grand Ice Cream. Throughout her career, she has demonstrated a track record of driving market share growth, optimizing marketing strategies, and building strong, cross-functional teams.

Academic Background

Vicki holds a Master of Business Administration in Marketing from the University of Chicago Booth School of Business and a Bachelor of Arts in Art History from Cornell University.

Areas of Expertise

• Brand strategy and positioning

• Consumer insights and market research

• Integrated marketing campaign development

• Digital marketing and e-commerce optimization

• New product introduction and innovation

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Traditional Medicinals, Vicki spearheaded the launch of a new line of organic herbal tea products, which contributed to a 15% increase in overall revenue. She also led the development of a comprehensive digital marketing strategy that resulted in a 20% growth in online sales.

At Ghirardelli Chocolate Company, Vicki played a pivotal role in repositioning the brand to appeal to a younger, health-conscious consumer segment, leading to a 12% increase in market share within the premium chocolate category.

Conclusion

With her extensive experience, strategic mindset, and proven track record of driving marketing excellence, Vicki Isip is poised to continue making a significant impact in the consumer goods and food & beverage industries. As a member of The CMO Club, she is committed to sharing her expertise and collaborating with other marketing leaders to push the boundaries of modern marketing practices.