Vicki Shank

Director of Sales, Holiday Inn Southwest

Professional Overview
Vicki Shank is an accomplished sales leader with over 10 years of experience in the hospitality industry. As the Director of Sales at Holiday Inn Southwest, she is responsible for driving revenue growth, optimizing sales strategies, and fostering strong client relationships.

Experience Summary

Current Role
As the Director of Sales at Holiday Inn Southwest, Vicki oversees a team of sales professionals and is instrumental in developing and executing comprehensive sales plans. She has consistently exceeded revenue targets, achieving a 15% year-over-year increase in sales during her tenure. Vicki's exceptional negotiation skills and deep understanding of the local market have enabled her to secure high-value contracts with corporate clients and event organizers.

Career Progression
Prior to her current role, Vicki served as a Senior Sales Manager at Hilton Hotels, where she successfully led cross-functional teams to drive sales and improve customer satisfaction. Her demonstrated ability to identify and capitalize on market trends, coupled with her strong relationship-building skills, has been pivotal to her career advancement.

Academic Background
Vicki holds a Bachelor's degree in Hospitality Management from the University of Nebraska-Lincoln, where she graduated cum laude. Her academic achievements and industry-specific education have provided a solid foundation for her professional success.

Areas of Expertise

• Strategic sales planning and execution

• Account management and client relationship building

• Revenue optimization and performance analysis

• Hotel operations and service delivery

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Holiday Inn Southwest, Vicki has spearheaded several high-profile initiatives that have had a significant impact on the organization. She led the implementation of a new customer relationship management (CRM) system, which resulted in a 20% increase in lead conversion rates. Additionally, she has been actively involved in industry associations, serving on the board of the Lincoln Hospitality Association and contributing to the development of best practices in sales and marketing.

Conclusion
Vicki Shank is a seasoned hospitality sales professional with a proven track record of driving revenue growth and fostering strong client relationships. Her strategic mindset, exceptional leadership skills, and deep industry expertise position her as a valuable asset to the Holiday Inn Southwest team. Vicki is committed to continuous learning and development, and she is poised to further advance her career in the dynamic hospitality industry.