Vickie Jager

Director of Trade Marketing | Los Angeles, California, United States

Professional Overview

Vickie Jager is an accomplished marketing and sales executive with extensive experience in the beauty and retail industries. As the Director of Trade Marketing and Director of National Sales at Pulp Riot, she leverages her expertise in brand management, strategic partnerships, and data-driven decision-making to drive the company's growth and market presence.

Experience Summary

Current Role

As the Director of Trade Marketing at Pulp Riot, Vickie is responsible for developing and executing strategic trade marketing initiatives that enhance the brand's visibility and engagement with key distribution channels. She collaborates cross-functionally to align marketing, sales, and product strategies, ensuring that Pulp Riot's offerings resonate with target customers and drive sustainable revenue growth.

In her role as Director of National Sales, Vickie oversees the company's sales operations, leading a team of regional representatives to cultivate strong relationships with salon partners and distributors. Through her data-driven approach and consultative selling skills, she has consistently exceeded sales targets and expanded Pulp Riot's market share.

Career Progression

Prior to joining Pulp Riot, Vickie served as the Regional Brand Manager for the Matrix Division at L'Oreal Paris USA, where she implemented successful marketing campaigns and expanded the brand's presence in key markets. She also gained valuable experience as an Independent Business Consultant at Matrix, providing strategic guidance to salon partners on product selection, merchandising, and customer engagement.

Earlier in her career, Vickie held the position of Buyer at Moosejaw Mountaineering, where she developed a keen understanding of retail operations, inventory management, and customer behavior.

Academic Background

Vickie holds a Bachelor of Science in Marketing from the University of Michigan, where she graduated cum laude.

Areas of Expertise

• Brand management and trade marketing

• Sales strategy and execution

• Channel development and partner relations

• Data analysis and performance optimization

• Cross-functional collaboration and project management

Professional Impact

Under Vickie's leadership, Pulp Riot has achieved significant growth in its trade marketing and sales performance. She has spearheaded the development of innovative trade programs that have resulted in increased product visibility, enhanced salon partner engagement, and measurable revenue gains.

Vickie's ability to translate market insights into actionable strategies has made her a valuable asset to both Pulp Riot and her previous employers. Her industry expertise and collaborative approach have earned her the respect of her peers and a reputation as a trusted partner among Pulp Riot's salon and distributor network.

Conclusion

With her diverse background in the beauty and retail industries, Vickie Jager is poised to continue driving Pulp Riot's success as a dynamic and forward-thinking marketing and sales leader. Her dedication to delivering measurable results and her passion for building strong partnerships make her a valuable asset to any organization seeking to expand its market presence and drive sustainable growth.