Vicky Rogers

Professional Overview

Vicky Rogers is an experienced sports and event management professional with a proven track record of success in the endurance event industry. As the Director of International Product at Spartan, she leverages her expertise in operations, licensing, and business development to drive the global expansion and growth of the company's event portfolio.

Experience Summary

Current Role

As the Director of International Product at Spartan, Vicky is responsible for developing and executing strategic plans to introduce Spartan's obstacle course racing events to new markets around the world. She oversees the licensing and operations of Spartan's international franchises, ensuring consistent brand delivery and exceptional participant experiences. Vicky's leadership has been instrumental in Spartan's successful expansion into Europe and Asia, contributing to the company's continued global dominance in the endurance event space.

Career Progression

Prior to her current role, Vicky held various positions at Tough Mudder, a leading obstacle course racing company. As the Senior Licensing Manager, she spearheaded the brand's international expansion efforts, establishing successful partnerships and event operations in multiple countries. She also served as the Regional Director for Spartan Race and Tough Mudder in Europe, where she demonstrated her ability to drive business growth and operational excellence.

Vicky's entrepreneurial spirit led her to co-found Alpas Events Ltd., a boutique event management company, where she has continued to hone her skills in event planning, brand strategy, and project management.

Academic Background

Vicky holds a Bachelor of Science (BSc) in Exercise and Sports Sciences from the University of Exeter, where she developed a strong foundation in sports and event management.

Areas of Expertise

• Obstacle course racing event operations and logistics

• International business development and licensing

• Strategic planning and business growth

• Brand management and marketing

• Entrepreneurship and event management

Professional Impact

During her tenure at Spartan, Vicky has been instrumental in the company's successful expansion into new international markets, including Europe and Asia. Her leadership and expertise have contributed to the growth of Spartan's global event portfolio, driving increased participation and brand visibility.

As a co-founder of Alpas Events Ltd., Vicky has leveraged her industry knowledge and entrepreneurial skills to deliver high-quality events and solutions for her clients, further cementing her reputation as a versatile and results-oriented professional.

Conclusion

Vicky Rogers is a seasoned sports and event management professional with a proven track record of success in the endurance event industry. Her comprehensive expertise in international business development, operations, and brand management, coupled with her entrepreneurial mindset, make her a valuable asset to Spartan and the broader sports and event management community.