Vicky Wass

Sr. Vice President Non-Commercial Sales

Professional Overview
Vicky Wass is an accomplished sales executive with over 15 years of experience driving growth and revenue generation in the food and beverage industry. As the Sr. Vice President of Non-Commercial Sales at Michael Foods, she is responsible for leading the company's strategic sales initiatives and expanding its market presence in the non-commercial sector.

Experience Summary

Current Role
In her current role as Sr. Vice President of Non-Commercial Sales at Michael Foods, Vicky is responsible for overseeing the company's sales efforts in the institutional, foodservice, and other non-retail channels. She has spearheaded the development and implementation of innovative sales strategies that have resulted in significant revenue growth and market share expansion. Vicky's deep understanding of the non-commercial food industry, coupled with her exceptional leadership skills, has enabled her to drive cross-functional collaboration and foster strong customer relationships.

Career Progression
Prior to joining Michael Foods, Vicky held various sales and marketing roles at leading food manufacturers, where she consistently demonstrated her ability to drive business results and exceed sales targets. Her progressive career experiences have honed her expertise in strategic account management, channel development, and go-to-market planning.

Academic Background
Vicky holds a Bachelor of Science degree in Business Administration from the University of Delaware, where she graduated with honors. She is also a certified Six Sigma Green Belt, demonstrating her commitment to continuous improvement and operational excellence.

Areas of Expertise

• Non-commercial food sales and account management

• Strategic sales planning and execution

• Channel development and market expansion

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance optimization

Professional Impact
Under Vicky's leadership, Michael Foods has significantly expanded its presence in the non-commercial food segment, securing several high-profile customer contracts and increasing its market share. She has also championed the implementation of data-driven sales processes and performance tracking systems, which have enabled the company to make more informed decisions and drive sustainable growth.

Conclusion
Vicky Wass is a seasoned sales executive with a proven track record of driving growth and innovation in the food and beverage industry. Her strategic vision, customer-centric approach, and strong leadership skills have positioned her as a valuable asset to Michael Foods, as the company continues to expand its reach and solidify its position as a leading provider of non-commercial food solutions.