Professional Overview

Vico Puentes is a seasoned marketing and brand professional, currently serving as the Chief Marketing & Brand Officer at CONSUELA in Austin, Texas. His expertise spans key areas such as brand strategy, digital marketing, and creative direction, with a strong focus on the retail and marketing industries.

Experience Summary

Current Role

As the Chief Marketing & Brand Officer at CONSUELA, Vico oversees the development and execution of marketing and brand strategies. His key responsibilities include leading cross-functional teams, driving brand awareness, and fostering business growth through innovative marketing initiatives. Notably, he has been instrumental in shaping the company's brand identity and marketing vision.

Career Progression

Vico's career trajectory showcases significant growth and diverse experience. Prior to his current role, he held various positions at CONSUELA, including Vice President, Marketing & Digital, and Director of Marketing & Digital. He also worked as a Brand Strategist at Good Measure and held multiple roles at francesca's®, including Creative Director and Director-Creative & Brand Marketing. Additionally, he founded and served as the Creative Director at TOMO Mags. These roles have equipped him with a deep understanding of marketing, brand development, and team leadership.

Areas of Expertise

Vico's expertise encompasses a broad range of industry-specific skills, including brand strategy, marketing campaign development, team management, and creative direction. He is also proficient in technical competencies related to marketing and brand management. His leadership and management capabilities have been demonstrated through his ability to lead cross-functional teams and drive business growth.

Professional Impact

Throughout his career, Vico has made notable contributions to the companies he has worked with. His initiatives have focused on enhancing brand presence, driving marketing innovation, and achieving business objectives. While specific metrics are not available, his progression to senior roles and his consistent involvement in strategic marketing and brand development underscore his professional impact.

Conclusion

Vico Puentes' professional trajectory is marked by steady growth, a strong work ethic, and a dedication to marketing and brand excellence. Currently, his focus is on leading marketing and brand strategies at CONSUELA, leveraging his expertise to drive business success. His value proposition lies in his ability to merge creative vision with strategic marketing acumen, making him a valuable asset in the competitive retail and marketing landscape.