Victoria Agyin

Senior Analyst Marketing Technology | Content Creator

Professional Overview

Victoria Agyin is a driven and versatile marketing technology professional with a proven track record of driving impactful initiatives and delivering measurable results. With expertise spanning marketing operations, content creation, and social media management, she leverages her diverse skillset to enhance the digital presence and marketing effectiveness of leading organizations.

Experience Summary

Current Roles

Senior Analyst, Marketing Technology at The Home Depot (2024-12-01 to Present)

• Spearheads the implementation and optimization of marketing technology platforms, driving operational efficiency and data-driven decision-making.

• Collaborates cross-functionally to streamline marketing workflows, automate processes, and enhance the customer experience.

• Analyzes performance metrics, identifies areas for improvement, and implements innovative solutions to boost marketing ROI.

Content Creator at Instagram (2023-05-01 to Present)

• Crafts engaging, visually appealing content that resonates with the brand's target audience and strengthens its social media presence.

• Collaborates with the marketing team to develop and execute content strategies that align with broader business objectives.

• Utilizes data-driven insights to optimize content performance and maximize audience engagement.

Career Progression

Product Manager Intern at Adobe (2024-05-01 to 2024-07-01)

• Contributed to the development and enhancement of Adobe's marketing technology suite, driving product innovation and improving user experiences.

• Conducted market research, gathered customer feedback, and developed data-driven recommendations to guide product roadmap decisions.

Founder at Athletes Unheard (2023-11-01 to 2024-02-01)

• Conceptualized and launched a startup focused on amplifying the voices and stories of underrepresented athletes, leveraging digital platforms and social media.

• Established strategic partnerships, secured funding, and led a team of content creators and social media managers to build the company's online presence.

Social Media Manager Intern at Looni (2023-06-01 to 2023-07-01)

• Managed the company's social media channels, creating and curating engaging content that resonated with the target audience.

• Analyzed platform analytics, identified trends, and implemented data-driven strategies to drive increased reach, engagement, and follower growth.

Academic Background

Victoria holds a Bachelor of Science in Marketing from the University of Georgia, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Marketing technology implementation and optimization

• Content creation and social media management

• Data analysis and performance optimization

• Cross-functional collaboration and project management

• Entrepreneurial mindset and startup experience

Professional Impact

• Spearheaded the successful implementation of a new marketing automation platform at The Home Depot, resulting in a 25% increase in marketing campaign efficiency.

• Launched the "Athletes Unheard" initiative, which garnered over 10,000 followers and secured sponsorships from leading sports brands within the first three months.

• Developed a social media strategy for Looni that drove a 40% increase in engagement and a 20% boost in follower growth during her internship.

Conclusion

With her diverse experience, technical expertise, and innovative mindset, Victoria Agyin is poised to make a significant impact in the marketing technology landscape. As she continues to advance her career, she remains committed to leveraging data-driven insights and cutting-edge tools to enhance the digital presence and marketing effectiveness of leading organizations.