Victoria Cheng
Senior Associate, Global Brand Merchandiser, Women's Collection
Professional Overview
Victoria Cheng is an experienced fashion merchandiser with a demonstrated history of success in the retail and apparel industry. As a Senior Associate, Global Brand Merchandiser for the Women's Collection at Ralph Lauren, she leverages her expertise in product analysis, trend forecasting, and strategic brand development to drive growth and enhance the company's global presence.
Experience Summary
Current Role
In her current role at Ralph Lauren, Victoria is responsible for overseeing the merchandising strategy and execution for the women's product line. She collaborates closely with cross-functional teams to analyze consumer insights, identify emerging trends, and curate compelling product assortments that align with the brand's aesthetic and positioning. Through her data-driven decision-making and innovative approach, Victoria has contributed to significant increases in sales and market share within the highly competitive women's apparel segment.
Career Progression
Prior to joining Ralph Lauren, Victoria held various buying and merchandising roles at leading fashion brands and retailers, including alice + olivia, INTERMIX, Allure Magazine, Vogue, and Neiman Marcus. Throughout her career, she has demonstrated a keen eye for style, a deep understanding of consumer behavior, and a talent for translating market trends into commercially successful product offerings. Her diverse experience across the fashion industry has equipped her with a well-rounded skill set and the ability to navigate complex, rapidly evolving market dynamics.
Academic Background
Victoria holds a Bachelor of Arts degree in Fashion Merchandising from the University of Southern California, where she graduated with honors and was recognized for her exceptional academic achievements.
Areas of Expertise
- Product development and merchandising strategy
- Brand management and positioning
- Consumer trend analysis and forecasting
- Cross-functional collaboration and team leadership
- Data-driven decision-making and problem-solving
- Inventory management and optimization
Professional Impact
Throughout her career, Victoria has driven impactful initiatives that have contributed to the success of the brands she has represented. At Ralph Lauren, she has spearheaded the launch of a sustainable capsule collection, which has garnered industry recognition and resonated strongly with conscious consumers. Additionally, she has played a pivotal role in expanding the women's collection into new global markets, resulting in substantial revenue growth and enhanced brand visibility.
Conclusion
With her deep industry expertise, strategic acumen, and proven track record of delivering results, Victoria Cheng is poised to continue making significant contributions to the fashion industry. As she progresses in her career, she remains committed to leveraging her passion for fashion, data-driven insights, and cross-functional collaboration to drive innovation, enhance brand equity, and deliver exceptional value for her organization and its stakeholders.
