Victoria Hobbs
Director of Sales & Marketing
Sydney, New South Wales, Australia
Professional Overview
Victoria Hobbs is an accomplished sales and marketing leader with extensive experience in the hospitality industry. As the Director of Sales & Marketing at Banyan Tree Hotels & Resorts, she is responsible for driving the company's growth and brand recognition in the Asia-Pacific region.
Experience Summary
Current Role
Victoria has held the position of Director of Sales & Marketing at Banyan Tree Hotels & Resorts since June 2004. In this role, she oversees the development and implementation of comprehensive sales and marketing strategies to promote the company's luxury resort properties and increase market share. She leads a team of sales and marketing professionals, and is instrumental in securing high-profile partnerships and collaborations that have elevated the Banyan Tree brand.
Under Victoria's leadership, Banyan Tree's Sydney and Melbourne properties have achieved record-breaking occupancy rates and revenue growth, outperforming industry benchmarks. She has also played a pivotal role in launching successful marketing campaigns that have enhanced the brand's visibility and appeal among discerning travelers.
Career Progression
Prior to joining Banyan Tree, Victoria served as the Marketing Manager at Shangri-La Hotels and Resorts, where she was responsible for developing and executing marketing strategies for the company's properties in Australia and New Zealand. Her ability to drive results and create innovative campaigns earned her recognition within the industry, paving the way for her progression to the Director of Sales & Marketing role at Banyan Tree.
Academic Background
Victoria holds a Bachelor of Business degree in Hospitality Management from the University of Technology, Sydney. She also completed a postgraduate diploma in Digital Marketing from the University of Sydney, further strengthening her expertise in leveraging digital platforms to reach and engage target audiences.
Areas of Expertise
- Strategic sales and marketing planning
- Hospitality branding and promotion
- Digital marketing and social media optimization
- Partnerships and business development
- Financial and performance analysis
- Team leadership and talent development
Professional Impact
Under Victoria's leadership, Banyan Tree's Sydney property has consistently maintained an occupancy rate of 92% or higher, outperforming the city's average by 8-10 percentage points. She has also spearheaded the development of the company's first-ever mobile app, which has been instrumental in enhancing the guest experience and driving direct bookings.
Victoria's industry contributions extend beyond her role at Banyan Tree. She is an active member of the Australian Hotels Association and has been invited to speak at several hospitality conferences, sharing her insights on emerging trends and best practices in sales and marketing.
Conclusion
With her deep industry expertise, proven track record of success, and strategic vision, Victoria Hobbs is a valuable asset to Banyan Tree Hotels & Resorts. She is poised to continue driving the company's growth and solidifying its position as a leader in the luxury hospitality market.
