VM

Victoria Mcwilliams

Chief Revenue Officer

Victoria McWilliams



Current Position


Chief Revenue Officer (CRO) at DriveYello & Hey You App since May 22, 2023.

Previous Positions and Experience


Commercial Director at DriveYello (Mar 2023 – May 2023)
  • Responsible for driving business growth and revenue across the company's portfolio of products and services.


President at Albert Park Football and Netball Club (Sep 2022 onwards)

Manager of Enterprise Engagement (New Verticals) at DoorDash (Apr 2021 – Dec 2022)
  • Led strategy, operations, and day-to-day management across Coles Liquor brands.

  • Oversaw account management for key Grocery and Convenience partners including Coles Supermarkets and Coles Express.


Senior Account Manager at Zip Co Limited (Dec 2018 – Apr 2021)
  • Managed a large portfolio of retailers using Zip's payment products.

  • Developed strong relationships with key stakeholders within the retail portfolio and internal teams.


Account Manager at Mastercard - Loyalty Solutions (Aug 2016 – Nov 2018)
  • Managed Melbourne-based merchant accounts, such as MYER, Sigma Healthcare, Europcar, Hertz, and Mitre 10.


Marketing Partnerships at Europcar Australia and New Zealand (Dec 2014 – Aug 2016)

Sponsorship & Athlete Liaison at British Cycling
  • Managed relationships with partners and suppliers, defined processes, and coordinated athlete appearances.


Relationship Executive and Marketing Intern at Manchester United
  • Handled partner relationships, implemented initiatives, and ensured contractual obligations were met.


PR and Marketing Intern at Irish Football Association (2008)

Professional Education


  • Strathearn School, Belfast (1999 – 2004)

  • Grosvenor Grammar School (2004 – 2006)

  • Northumbria University, Bachelor of Science in Sports Management (2006 – 2010)


Notable Achievements & Interests


  • Successfully transitioned into the role of Chief Revenue Officer at DriveYello and Hey You App.

  • Demonstrated commitment to gender diversity and equitable pay in the workplace.

  • Advocate for women's growth and leadership within the industry.

  • Regularly posts on LinkedIn about company initiatives, industry trends, and recruitment efforts.


Links to Public Profiles





Organizational Context


DriveYello
  • A company focused on managing last mile logistics to meet same-day delivery demands.

  • Known for its teamwork and collaborative approach to problem-solving.


Key Insights for Sales Background


  • Victoria McWilliams has substantial experience in account management, partnership development, and revenue growth.

  • Deep understanding of last mile delivery and grocery/convenience sectors.

  • Proven leadership in transforming company sales and revenue models.

  • Strong emphasis on team collaboration and customer success, critical for partnerships and business development discussions.


Contact Details


  • Role: Chief Revenue Officer

  • Company: DriveYello & Hey You

  • Location: Melbourne, VIC


This comprehensive profile should provide valuable insights into Victoria McWilliams's professional background and current role, enabling targeted and informed sales interactions.