Victoria Shaul

Senior Director, Performance Marketing

Professional Overview
Victoria Shaul is a highly accomplished performance marketing executive with extensive experience driving impactful digital strategies for leading global brands. As the Senior Director of Performance Marketing at Walmart, she leverages her deep expertise in programmatic advertising, sponsorships, and growth marketing to deliver measurable results and elevate the company's omnichannel approach.

Experience Summary

Current Role
In her current role at Walmart, Victoria is responsible for overseeing the development and implementation of comprehensive performance marketing initiatives that optimize cross-channel customer acquisition and retention. She leads a team of skilled analysts and strategists in creating data-driven campaigns that maximize ROI and enhance brand awareness. Through her innovative approach and strong leadership, Victoria has been instrumental in driving Walmart's digital transformation and solidifying its position as a industry leader.

Career Progression
Prior to joining Walmart, Victoria held various senior-level positions within the advertising and technology sectors. As the Programmatic Lead at HSAD, she spearheaded the development of cutting-edge programmatic strategies that enabled the company to scale its digital presence and reach new audiences. Earlier in her career, Victoria served as the Sponsorships and Growth Lead at Asians In Advertising, where she leveraged her expertise in sponsorship activation and growth marketing to propel the organization's expansion and engagement efforts.

Academic Background
Victoria holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with honors. Her academic achievements and specialized coursework in digital marketing and analytics have provided a strong foundation for her professional success.

Areas of Expertise

• Programmatic advertising and media buying

• Performance marketing strategy and optimization

• Sponsorship activation and growth marketing

• Omnichannel campaign management and measurement

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Victoria has demonstrated a consistent track record of driving transformative change and delivering exceptional results. At Walmart, she has been instrumental in implementing innovative performance marketing initiatives that have led to a significant increase in customer acquisition, retention, and lifetime value. Her industry contributions and thought leadership have earned her recognition as a respected voice in the field of digital marketing.

Conclusion
With her proven expertise, strategic vision, and unwavering commitment to excellence, Victoria Shaul is poised to continue making a substantial impact within the performance marketing landscape. As she progresses in her career, her focus remains on leveraging data-driven insights and cutting-edge technologies to propel Walmart's digital presence and solidify its position as an industry leader.