Victoria T.

Head of User Acquisition (Growth Marketing) at Scribe

Professional Overview

Victoria T. is an accomplished growth marketing leader with a strong track record of driving user acquisition and customer growth for technology companies. As the Head of User Acquisition at Scribe, she is responsible for spearheading the company's overall growth strategy, overseeing marketing campaigns, and optimizing digital channels to acquire new users and scale the business.

Experience Summary

Current Role

In her role as Head of User Acquisition (Growth Marketing) at Scribe, Victoria is responsible for developing and executing the company's user acquisition strategy across various digital marketing channels. She oversees a team of marketing specialists, data analysts, and content creators to develop and implement targeted campaigns that drive qualified leads and convert them into active users. Under her leadership, Scribe has seen a significant increase in user acquisition, resulting in substantial growth in the company's customer base.

Career Progression

Prior to her current role, Victoria held various marketing and growth-focused positions at leading technology startups. She served as the Senior Growth Marketing Manager at Quill, where she successfully launched several high-performing user acquisition campaigns and implemented data-driven optimization strategies to drive sustainable growth. Earlier in her career, Victoria worked as a Digital Marketing Specialist at Blaze, where she honed her skills in search engine marketing, social media advertising, and content creation.

Academic Background

Victoria holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• User acquisition and growth marketing

• Digital marketing strategy and campaign management

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

• Conversion rate optimization and A/B testing

Professional Impact

Under Victoria's leadership, Scribe has experienced a significant increase in user acquisition, with a 30% year-over-year growth in new customer sign-ups. She has also spearheaded the implementation of advanced attribution models and data-driven decision-making, enabling the company to allocate marketing resources more effectively and improve the overall return on investment.

Conclusion

With her deep expertise in growth marketing, data-driven decision-making, and cross-functional collaboration, Victoria is poised to continue driving Scribe's user acquisition success and solidifying the company's position as a leading player in the technology industry.