Victoria Woodman

Chief Marketing Officer

Professional Overview
Victoria Woodman is an accomplished marketing executive with over 20 years of experience in the retail and e-commerce industries. As the Chief Marketing Officer at Wourth Group, she is responsible for leading the company's global marketing strategy, driving brand awareness, and overseeing the execution of integrated marketing campaigns across multiple channels.

Experience Summary

Current Role
As the Chief Marketing Officer at Wourth Group, Victoria is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a team of marketing professionals to create and execute campaigns that enhance brand recognition, drive customer engagement, and support the organization's overall business objectives. Under her leadership, Wourth Group has seen a significant increase in brand awareness and customer loyalty, contributing to the company's continued growth and market dominance.

Career Progression
Prior to joining Wourth Group, Victoria held several senior marketing and commercial roles, including Chief Commercial Officer at Unbound Group plc and Hotter Shoes, as well as Global Omni-Channel Director and Global E-commerce Trading Director at Missguided. Throughout her career, she has demonstrated a strong track record of driving transformative change, optimizing marketing operations, and delivering measurable business results.

Academic Background
Victoria holds a Bachelor's degree in Business Administration from the University of Liverpool, where she graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Brand management and positioning

• E-commerce and digital marketing optimization

• Retail and consumer goods industry expertise

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Hotter Shoes, Victoria led the company's successful transition to a more digitally-focused, customer-centric marketing approach. This resulted in a 25% increase in online sales and a 20% improvement in customer satisfaction scores. At Unbound Group plc, she spearheaded the development and launch of a groundbreaking loyalty program that drove a 15% increase in repeat business.

Conclusion
Victoria Woodman is a seasoned marketing executive with a proven track record of driving transformative change and delivering tangible business results. As the Chief Marketing Officer at Wourth Group, she is poised to continue her success, leveraging her industry expertise and strategic vision to further enhance the company's market position and drive long-term growth.