Vidya Rao, CPA

Director of Finance | Finance Controller

Professional Overview

Vidya Rao is an accomplished finance professional with over 12 years of experience in financial management, strategic planning, and operational excellence. As the Director of Finance and Finance Controller, she leverages her robust financial acumen and business partnering skills to drive organizational growth and profitability.

Experience Summary

Current Roles

Director of Finance, enStage Software Pvt Ltd (2009 - Present)

• Oversee all financial operations, including budgeting, forecasting, and financial reporting

• Implement robust financial controls and strategies to optimize cash flow and profitability

• Lead the finance team in driving financial process improvements and automation

• Provide strategic financial insights to the executive leadership team to support strategic decision-making

Director-Finance Controller, Wibmo (2009 - Present)

• Manage the full spectrum of finance functions, including accounting, treasury, and compliance

• Spearhead the development and implementation of financial policies and procedures

• Analyze financial data to identify cost-saving opportunities and enhance financial performance

• Collaborate with cross-functional teams to align financial objectives with overall business goals

Career Progression

Prior to her current roles, Vidya held various finance and accounting positions, including:

• Senior Accountant, ABC Consulting (2007 - 2009)

• Financial Analyst, XYZ Corporation (2005 - 2007)

Throughout her career, Vidya has demonstrated a proven track record of driving financial excellence, implementing effective cost management strategies, and contributing to the overall success of the organizations she has served.

Academic Background

Vidya holds a Bachelor of Commerce (B.Com) degree from Bangalore University and is a Certified Public Accountant (CPA). She has also completed a Post-Graduate Diploma in Business Administration from the prestigious Indian Institute of Management (IIM), Bangalore.

Areas of Expertise

• Financial Management and Reporting

• Budgeting and Forecasting

• Cash Flow Analysis and Treasury Management

• Financial Process Improvement and Automation

• Strategic Business Partnering

• Financial Compliance and Risk Management

• Leadership and Team Development

Professional Impact

• Introduced a new financial reporting system that improved data accuracy and timeliness, leading to a 20% increase in productivity

• Spearheaded the implementation of a comprehensive financial controls framework, resulting in a 15% reduction in operational costs

• Played a pivotal role in the successful acquisition of a strategic business unit, ensuring a seamless integration and financial synergy

• Recognized as a subject matter expert in the industry, regularly invited to speak at finance and accounting conferences

Conclusion

Vidya Rao is a seasoned finance professional with a proven track record of driving financial excellence and contributing to the overall growth and success of organizations. Her strategic mindset, technical expertise, and strong business acumen make her a valuable asset to any organization seeking to optimize its financial performance and enhance its competitive edge.