Professional Summary
Professional Overview
Vidya Shenoy is an accomplished digital marketing professional with extensive experience driving successful campaigns and strategies across diverse industries. With a strong background in brand management, product marketing, and integrated communications, she brings a well-rounded expertise to her current role.
Experience Summary
Current Role
As a Digital Marketing professional at Regal Rexnord, Vidya is responsible for developing and executing impactful digital marketing campaigns that enhance brand visibility, drive lead generation, and boost customer engagement. She leverages her in-depth understanding of the latest digital marketing trends and best practices to deliver measurable results for the organization.
Career Progression
Vidya's career has been marked by a steady progression through various marketing roles, demonstrating her ability to adapt and excel in diverse environments. Prior to her current position, she served as the General Manager of Marketing at Freyr Energy Services Pvt Ltd, where she spearheaded the company's marketing initiatives and played a pivotal role in its growth and expansion. Her earlier roles included positions as Deputy General Manager, Assistant General Manager, and Senior Manager in the marketing department at Freyr Energy Services Pvt Ltd, as well as marketing roles at Printo Document Services Pvt Ltd, Classic Floorings & Interiors Pvt Ltd, Sanskriti Fashions, Daimler India Commercial Vehicles Pvt. Ltd., and Ashok Leyland.
Academic Background
Vidya holds a Bachelor's degree in Engineering, showcasing her strong analytical and problem-solving skills. Her academic background provides a solid foundation for her marketing expertise and strategic decision-making.
Areas of Expertise
- Digital marketing strategy and campaign management
- Brand development and reputation management
- Product marketing and go-to-market planning
- Integrated marketing communications
- Data-driven marketing analytics and optimization
- Cross-functional collaboration and team leadership
Professional Impact
Vidya's contributions have been instrumental in driving business growth and market share for her previous employers. She has successfully launched integrated marketing campaigns that have increased brand awareness, generated qualified leads, and improved customer engagement. Her ability to leverage data-driven insights has enabled her to optimize marketing efforts and deliver measurable returns on investment.
Conclusion
With her extensive marketing experience, deep industry knowledge, and adaptable skillset, Vidya Shenoy is poised to make a significant impact in her current role at Regal Rexnord. Her proven track record of delivering successful digital marketing strategies positions her as a valuable asset to the organization, further strengthening its competitive position in the market.
