Vidyuth Srinivasan, Co-Founder and CEO of Entrupy
Professional Background
Vidyuth Srinivasan is the co-founder and CEO of Entrupy, a company specializing in the authentication of consumer goods using artificial intelligence (AI) and microscopy technologies. He co-invented Entrupy’s patented technology, underlining his technical and innovative prowess.
Srinivasan holds a degree in journalism, which he earned while also designing and developing video games for Raptor Entertainment. His multifaceted career includes significant roles in sales, business development, marketing, public relations, and filmmaking. Before establishing Entrupy, he accrued experience at major software companies such as Intuit and Microsoft.
Company Overview
Entrupy, founded in 2012, operates with the mission to safeguard businesses, consumers, and borders from counterfeiting. Entrupy’s AI-driven technology provides solutions for:
- Luxury Authentication: Focuses on high-end handbags and accessories, ensuring their authenticity through AI and microscopy.
- Sneaker Authentication: Similar technology applies to the growing market of collectible sneakers.
- Return Fraud Detection: Uses a non-intrusive digital fingerprinting system to prevent "switch and return" fraud.
- Supply Chain Protection: Offers item-level identification to trace products and authenticate their provenance.
Technology and Innovation
Entrupy employs AI-powered microscopy to analyze microscopic images of items, comparing them against a comprehensive database of known-authentic and known-counterfeit products. This method boasts a 99.1% accuracy rate, ensuring highly reliable authentication. Furthermore, the digital fingerprinting solution provides a scalable and secure alternative to traditional methods like barcodes and QR codes, which are more susceptible to tampering.
Strategic Vision
Vidyuth Srinivasan emphasized the importance of developing solutions for impersonal and unstructured supply chains, which is critical for the growth of the resale economy. He also expressed interest in expanding Entrupy’s applications beyond luxury goods and into broader traditional and e-commerce markets. This includes exploring the use of NFTs and blockchain technology to link physical items with the digital metaverse, enabling verified ownership and authenticity across platforms.
Recent Highlights and Media Coverage
- LinkedIn Activity: Vidyuth frequently shares insights and job postings to attract talent to Entrupy, highlighting the company’s growth and expansion across multiple geographies.
- Interview with the Center for Data Innovation (August 24, 2022): Discussed using AI to enhance product authentication and the future of authentication in the metaverse.
- Bloomberg TV (July 17, 2023): Shared Entrupy's mission and technological advancements in combating counterfeiting.
- YouTube Interview (February 5, 2024): Featured a detailed discussion on the innovative approaches and successes of Entrupy.
Key Achievements
Entrupy has secured over $8 million in inventory for top luxury brands and was a finalist in the LDV Vision Summit 2015 Startup Competition. The company also raised a $2.6M Series A round in 2018, showing strong investor confidence in its disruptive technology.
Impact on the Industry
Srinivasan’s work at Entrupy is pivotal in enhancing trust and security in the global market of luxury goods and prevent fraud. His leadership and innovation are critical in addressing the significant economic and social problems posed by counterfeiting.
Professional Skills and Attributes
Described as energetic, with excellent communication skills and a result-oriented mindset, Vidyuth Srinivasan is known for his intelligence and determination to achieve his goals. His ability to innovate and lead across a multitude of disciplines makes him an influential figure in both the tech and retail industries.
